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Anchorman unveils Ben & Jerry’s ‘Scotchy scotch scotch’ ice cream

Great fictional celebrity tie-up. To celebrate the upcoming release of Anchorman 2: The Legend Continues, Ben & Jerry’s ice cream company has unveiled a new flavour to honour the newscaster’s love for scotch whisky. The ‘Scotchy Scotch Scotch’ flavour does not contain any alcohol, but rather butterscotch ice cream and butterscotch swirl ribbons. It will only be available in the US. For...

Directline unveils first Cinigym

Combining two of my favourite things, @ShineComms (with the help of Denise Van Outen) launched the first ever Cinigym. Now you can combine getting buff with watching Bad Boys. The Cinigym combines the necessity of working out with the pleasure of watching a film, the number one past time Brits state they can’t find the time for. Denise said:  “I’ve really enjoyed working on this. I love...

O2 Unveils ‘Thumbells’

In a bid to get fit for digital dexterity and also to raise publicity for its 4G launch, phone provider O2 has launched ‘Thumbells’ (dumbbells for fingers. Get it?)     This brilliant little stunt is aimed at cutting down injuries related to smart phone use and improving dexterity in your fingertips. David Johnson from O2 said: “We know our customers are using their thumbs more than...

First 3d printer available on high street

I’m sure this is but the first of many pieces of coverage and stunts we’ll see using 3d printers, obviously they’re ripe for creating good publicity. Electronics retailer Maplin has become the first UK high street retailer to start selling a 3d printer and is selling the Velleman K8200 for just £700. And their PR team have made great news from this by featuring in all of the national newspapers,...

Irn-Bru sells personalised bottles

After the fun they had with this stunt, announcing a Coca-Cola-inspired personalised can (great if your name was Fanny), Irn-Bru has begun to sell a wider range of personalised bottles of drink with Scottish names. The bottles will feature such names as Senga, Rab and Tam, as well as Fanny. This campaign is accompanied by television adverts feature people drinking the beverage during embarrassing situations. Last...

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