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St. Patrick’s Day success story, a Guinness Donut!

Now we’ve all sobered up after a long St Patrick’s Day weekend, I thought now is the time to write about one of the PR stories that caught my eye around St. Patrick’s Day. It might not have achieved loads of coverage, but as a brand tie-up, it is a commendable achievement for the Dublin bakery, Aungier Danger to partner with Guinness. The Stout brand is synonymous with St. Patrick’s Day, like a lot of drinks...

WANTED: tantrums, tears and toddlers

Theme parks are a playground for PR stunts, from banning selfie sticks to preventing customers from wearing certain colours so they ‘don’t scare the animals‘ it’s easy and effective for raising awareness for a new attraction. Last week, it was the turn of Chessington World of Adventurers and the folks at FrankPR to pitch the story to the national news desks. Chessington was on the look out...

Oysters For The Price of a Freddo Bar, Happy Valentine’s Day

Morrison’s announced this week that in the build up to Valentine’s Day they’re selling oysters for 25p. Once reserved for Britain’s elite, the supermarket is offering the luxury treat for the price of a Freddo Bar – although I’m not sure what is more shocking. The usual price of an oyster can be anywhere from £1 to £5. To help buyers know what to do with their bargain oysters, Morrisons’...

Contactless Payment ‘Smart Benches’ Installed in London for World Cancer Day

To boost donations and drive awareness of World Cancer Day on the 4th February, Cancer Research installed ten Smart Benches across London. The activity was announced in partnership with smart cities business, Strawberry Energy, who created the world’s first contactless payment bench. The wi-fi enabled bench encourages members of the public to donate £2 to the charity. The new installations into Islington...

THE DOOR THAT ALWAYS SLAMS SHUT

If you’re not into football then the transfer deadline day closing on the 31st of January probably means nothing more to you than a line of code means to me. But this year it is different, Twitter got involved and made the whole experience more inclusive and interactive than ever before. The Murdoch-owned Sky Sports signed a deal with Twitter to live stream key stages of the final day, including the last hour...

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