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The agency that hired the student behind the spoof John Lewis Christmas Advert – a masterclass in reactive PR

Nick Jablonka, probably isn’t someone you’ve heard of before and thats no surprise, but you might have been fooled by his A-level media project. A spoof video titled, entitled John Lewis Christmas Advert’ 2016 – The Snowglobe, was such a raving success the internet began to believe that John Lewis, the much loved high street chain, had leaked its Christmas advert. Such is the hysteria around...

That’s the way the cookie crumbles

If you have been travelling through Old Street station recently you will have smelt the sweet success of Blondie’s Kitchen. The two-week pop-up selling handmade cookies has been swamped with nostalgia hungry crowds looking to take a bite out of east London’s latest craze. Long gone is the donut, and thanks for coming ‘cronut’ but this October has been all about the humble cookie. Taking inspiration from New...

I’m in the middle of a chain reaction

Last week saw the launch of Sainsbury’s bike deliveries in central London (well, re-launch actually), which allow customers to order up to 20 products for delivery. Provided they’re based in Wandsworth, where the trial is being held, their shop will arrive within 60 minutes. It looks like the free app, called chop chop, targets forgetful customers who have, for example done a big shop but forgotten the hummus...

DJ’s want a ‘pizza’ the action

You’ve just shared a Pizza Hut with ‘the squad’ and now you’re bored. The options seem endless but would you ever think to use the box you’d just discarded on the living room floor? Well, Pizza Hut in the UK has unveiled a working set of DJ decks printed onto none other than a takeaway box. Their YouTube video gives a tour of the decks and has already gained over 100,000 views. The box was...

Emojis, yes emojis are big business at The Olympics

The Olympics started in Rio this week and what does this mean; time to buy a new 50″ inch Ultra HD TV? No. Not even close, it’s time to upgrade your keyboard – your emoji keyboard.  That’s right, emojis have become big business and some of the world most watched celebrities have not just their own apps but emoji keyboards to boot. Kim Kardashian (KIMOJI), Justin Beiber (JustMoji) and NBA...

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