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GIANT T-REX SHOCKS LONDONERS ON MORNING COMMUTE

Some Londoners got a bit of a shock on their commute this morning, after a 15 metre T-Rex was driven through the streets of the capital. But sadly for those who thought the giant Dino was real (presumably the same people who think Jurassic Park exists), it was actually a clever stunt organised by National Geographic to promote their new documentary, T-Rex Autopsy. You might  describe this sort of PR stunt as...

Adidas on front foot after helping amateur rugby player find size 21 boots

Adidas have proved they’re not too big for their boots, quite literally, after stepping in to help an amateur player get back on the rugby pitch. The brand were first to react after 22 year-old Carl Griffiths was forced to stop playing for local club Trimsaran RFC, because he couldn’t find a pair of boots for his size 21 feet. After hearing the story, the Adidas design team got to work, and last week...

GUINNESS CELEBRATE IRELAND WIN WITH TACTICAL AD

So the RBS 6 Nations is over, and what a finale we had on Saturday with Ireland just clinching the Championship on points difference – despite a truly brilliant win for England at Twickenham. Equally brilliant was Guinness’ tactical ad released on Sunday, to celebrate the victory for Paul O’Connell’s men. I’ll let you take a look for yourself, but in essence, the ad features an image of an...

CAPITAL ONE STEPS IN TO HELP CLUB INCREASE STADIUM CAPACTIY FOR CHELSEA TIE

Credit Card Company and League Cup sponsor Capital One demonstrated their ongoing commitment to ‘supporting the supporters’, by stepping in to help Shrewsbury Town FC break the 10,000 capacity barrier for the first time. Ahead of the clubs biggest League Cup fixture since 1961, Capital One provided financial help to fund temporary seating split evenly across the South East and South West corners of the stadium...

PADDY POWER OFFER ‘BALOTELLI SHIRT SWAP’ OUTSIDE ANFIELD

Betting firm ‘bad boys’ Paddy Power were quick to react to Liverpool ‘bad boy’ Mario Balotelli’s mid-week Champions League antics. After a dismal first half performance on Wednesday, the £16m Liverpool striker was caught swapping shirts in the tunnel at half time, with Real Madrid’s Pepe. ‘Super Mario’ took a hammering for his actions from all sides, including media, pundits and fans, so...

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