Nice PR Campaign for Nivea France

Just spotted this PR stunt from Nivea France, it’s two weeks old but I thought I would share it with you anyway. For the launch of their new anti-ageing cream, Nivea decided to follow a woman walking around Paris and film her reaction with hidden cameras when she realises that every man she walks passed is just attracted to her. She doesn’t have a clue about what’s going to happen. I really feel like France is...

Happy Valentine’s Day with Lovefilm!

LoveFilm has used one of Bryan Adams most famous songs “Everything I do” for its Happy Valentine’s Day video montage. Mix & Match, the vocals have been replaced by spoken word clips from iconic movies! Happy Valentine’s Day...

La Redoute comes back with a brilliant PR campaign!

Earlier this month la Redoute, one of France’s biggest mail-order fashion retailers, had to apologise for publishing on their website a picture in which a naked man was appearing behind a group of children on the beach. You might have seen this, but just in case you missed it, here it is again. PR stunt…. or not, the image has since been removed from the website. Nevertheless, the PR team saw an...