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Budweiser gets social with The Buddy Cup

Cheers, Budweiser! A clink of your glass and you’ve made a new friend. Budweiser Brazil is ‘giving toasting an upgrade’ by unveiling a new concept to make the act of toasting even more high tech. The Buddy Cup is a beer glass that connects with Facebook through a microchip in the bottom. The user connects the cup to their Facebook profile by taking a picture of the chip through an app. Then, when...

Snobby Peroni snubs Skegness

An exclusive in The Sun this morning reveals that beer brand Peroni has snubbed the seaside town of Skegness, believing the £5 beer is too upmarket for local bars. Local Derek Bain of the Crown Hotel was outraged when Peroni inspectors dubbed his three star hotel not posh enough for the upmarket Italian beer and alerted The Sun of the snub. The Sun claims two other bars have been snubbed. But is this a consumer...

Robot takes on IKEA flat pack furniture

Has anyone, anywhere ever managed to fully assemble flat pack furniture without serious injury and emotional distress to themselves, nearest and dearest and / or the furniture itself? No? Well, flat pack rage is set to be a thing of the past thanks to researchers from the Italian Institute of Technology’s Department of Advanced Robotics who taught a robot to help build an IKEA table using kinesthetic...

Crimestoppers ‘sniff out crime’ with scratch and sniff cannabis cards

Apparently cannabis farms are on the rise in the UK so Crimestoppers decided to shine a light on the issue with clever scratch and sniff cards. The cards carry a similar odour to the drug in its growing state and will be distributed with the help of the police. The cards will be shared in target areas across the UK to ensure people can recognise signs of cannabis farms that might be operating in...

Swap your fags for swag on No Smoking Day

Want to give up the ol’ cancer sticks? Blippar and the British Heart Foundation are marking NoSmoking Day by getting Smoky Joes to think of the things they could buy if they gave their nasty habit the boot. The new Blippar-enabled campaign from the British Heart Foundation will hijack all cigarette packets from today, transforming them into augmented-reality content designed to help smokers quit. Using the...

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