Road safety body art

Emma Hack, a body-painting artist, has created an entire car out of the bodies of 17 men and women as part of the Motor Accident Commission’s new campaign launched in Adelaide, South Australia. The concept created by advertising agency Clemenger BBDO Adelaide, showed a hatchback that look like it has been involved in a car crash to target low-level speeders. The artwork took 18 hours to create, using models...

10 year-old makes her ‘Hall’mark

A brand that takes the time to connect with consumers, putting them at the heart of the campaign never fails to make a connection (e.g. Sainsbury’s and the Tiger bread). Hallmark’s latest launch of a ‘National Literacy Contest’ is a fantastic way of a brand being shaped by consumer interaction. Inspired by a letter from a 10 year old customer named Amber, who suffers from autism and...

The Hatwalk project

It’s refreshing to see despite Olympic fever that PR stunts still have a chance of securing big pieces of coverage as demonstrated by the rather large piece of coverage for The Hatwalk project in the Metro today. Commissioned by Boris Johnson, as part of ‘Surprises’ a series of pop-up performances across the city this summer, the Hatwalk project sees headpieces adorned by famous statues across the...

Abercrombie and Fitch’s models can ”Call Me Maybe’ anytime

Taking the global viral advertising by storm is Abercrombie & Fitch‘s semi-naked version of  ’Call Me Maybe’ using their own delightful models miming along to the track. The video was taken on multiple camera phones and put together to create one music video with a montage of muscular shots. It’s not always a recipe for success for brands to hi-jack popular ideas and try to own it....

A clear use of Twitter

Sometimes, Twitter can become a forum for big brands pointlessly crowding to talk over each other for the sake of being on the platform. Yesterday, Iconic 90′s Britpop band Blur, exclusively launched two new come back tracks via Twitter on @blurofficial creating such buzz and cut-through to clearly demonstrate how it should be done…   In between the two tracks the band even invited fans to request...