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Resident Evil 7 candle that smells like blood

Creating an unusual smelling candle is the oldest trick in the PR book it seems (KFC chicken candle, Pringles candle) along with floating something massive down the Thames. But hey-ho, Capcom has done just that to promote the upcoming release of Resident Evil 7, a game based on the popular horror films of the same name. The candle apparently smells like “old timber, leather, and maybe some blood”, and is...

Maltesers create braille billboard to mark World Braille Day

Maltesers has been championing disability and promoting inclusiveness for a while now with its ‘Look on the Light side’ campaign and rightly so! World Braille Day is on the 4th January every year and this year the confectionery brand, owned by Mars, created a special build OOH (out of home) advert display at a Farringdon bus station in London, to raise awareness of the day and of course promote the...

John Lewis hosts Christmas ‘Treetorials’ to shoppers

John Lewis is injecting a bit of festive spirit into education this Christmas and has been hosting Christmas tree masterclasses to shoppers at the London Oxford street store every Thursday from the 1st December. Shoppers will be taught how to best style their tree to complement their home, how to make a real tree last as long as possible and what the key trends are this year by a Christmas tree expert. John Lewis...

University notifies students they’ve been accepted through Snapchat

It’s pretty common for businesses/education bodies to try and incorporate the newest social media platform into their marketing efforts (except Tinder), but what’s not so common is when it’s done well. This year the University of Wisconsin Green Bay is snapchatting applicants their acceptance to the school. Simple but effective. Students who provided their Snapchat handle to the University and...

Fitbit launch new sex toy to track your performance during sex

I’d like to start by saying this isn’t a new idea, Fitbit launched this same toy in the summer of 2015 but now you can actually order it, which I’m guessing  is why they’ve pushed it to the press again. Fitbit has created a sex toy, called Lovely, for penis’ that will track the wearers performance during sex . as with everything sex related the media lapped it up and Fitbit gained...

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