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Testicular Cancer charity asks Kiwis to map out cock and balls with mapping app

Last month Testicular Cancer New Zealand teamed up with FCB New Zealand to kick off a social campaign called #GoBallsOut for Testicular Cancer Awareness Month. The campaign asked men to walk, run, cycle, skip, kayak the outline of a “Cock & Balls” by using fitness Apps such as Strava, MapMyWalk, Runtastic etc. So not only did this campaign get people thinking about one of the most common forms of cancer...

Green Flag hypnotise football fans for #itsoktoswitch campaign

Green Flag, a breakdown cover provider, wanted to convey how easy it is to switch to a different provider, and what better way to do this than hypnotize a bunch of die-hard football fans?! In all seriousness this is a very nice campaign – shareable and funny, double whammy. Green Flag hired a hypnotist to go into a pub and hypnotise Arsenal and Tottenham fans (arch enemies in the world of football if you...

Selfridges offer potato peeling lessons to shoppers

So Selfridges has created this campaign called ‘A Home For All’, which is themed around a series of domestic rituals that we all take for granted but actually gives us a sense of ‘self’ – I know what you’re thinking and I’m thinking the same. ‘A Home For All’, which will be running until the 9th June, is located on the lower ground floor of Selfridges on Oxford...

New Zealand Fire Service create virtual 360 degree house fire in online first

The New Zealand Fire Service in partnership with FCB New Zealand has created a virtual reality home fire escape experience. The 360 technology allows participants to try and escape a house fire, which uses footage from an actual fire filmed at a derelict house (the team used cameras that could withstand serious heat obviously). Users come up against a series of obstacles, such as a locked door and a jammed window,...

One Water trial new ‘dirty’ packaging to highlight World Water Day

British bottling water brand, One Water, an organisation that allocates all of its profits to global clean water projects, is going to be trialing new packaging to coincide with World Water Day on March 22nd. The new packaging will include a sleeve that will make the bottle look like it contains dirty water instead of spring water, in the hope it will raise awareness of its cause and help reach its fundraising...

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