The best stunts and campaigns in one place
Follow us on Twitter

Selfridges offer potato peeling lessons to shoppers

So Selfridges has created this campaign called ‘A Home For All’, which is themed around a series of domestic rituals that we all take for granted but actually gives us a sense of ‘self’ – I know what you’re thinking and I’m thinking the same. ‘A Home For All’, which will be running until the 9th June, is located on the lower ground floor of Selfridges on Oxford...

New Zealand Fire Service create virtual 360 degree house fire in online first

The New Zealand Fire Service in partnership with FCB New Zealand has created a virtual reality home fire escape experience. The 360 technology allows participants to try and escape a house fire, which uses footage from an actual fire filmed at a derelict house (the team used cameras that could withstand serious heat obviously). Users come up against a series of obstacles, such as a locked door and a jammed window,...

One Water trial new ‘dirty’ packaging to highlight World Water Day

British bottling water brand, One Water, an organisation that allocates all of its profits to global clean water projects, is going to be trialing new packaging to coincide with World Water Day on March 22nd. The new packaging will include a sleeve that will make the bottle look like it contains dirty water instead of spring water, in the hope it will raise awareness of its cause and help reach its fundraising...

HiyaCar create mobile office to help commuters with tube strike

Car sharing company, HiyaCar, has created a ‘mobile office’ for frustrated commuters in London who have had their journey to work disrupted by today’s tube strike. The van was giving out free coffee and hosting free wifi this morning – something I’m sure stressed and late employees appreciated. This quick and simple stunt received good interaction and engagement on Twitter, with many...

‘Historically accurate’ Mr. Darcy portrait created to promote Jane Austen season

Mr. Darcy is one of Jane Austen’s most loved character’s, one that has always been portrayed by actors as tall, dark and handsome. However a study, conducted by UCL professor John Sutherland and Amanda Vickery of the Queen Mary University of London, as part of a five-week campaign – dubbed ‘Jane Austen Season’ on the Drama channel- has indicated otherwise. Apparently men in Jane...

« Previous Entries