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HiyaCar create mobile office to help commuters with tube strike

Car sharing company, HiyaCar, has created a ‘mobile office’ for frustrated commuters in London who have had their journey to work disrupted by today’s tube strike. The van was giving out free coffee and hosting free wifi this morning – something I’m sure stressed and late employees appreciated. This quick and simple stunt received good interaction and engagement on Twitter, with many...

‘Historically accurate’ Mr. Darcy portrait created to promote Jane Austen season

Mr. Darcy is one of Jane Austen’s most loved character’s, one that has always been portrayed by actors as tall, dark and handsome. However a study, conducted by UCL professor John Sutherland and Amanda Vickery of the Queen Mary University of London, as part of a five-week campaign – dubbed ‘Jane Austen Season’ on the Drama channel- has indicated otherwise. Apparently men in Jane...

PornHub upload Trump’s inauguration speech

PornHub is, historically, very good at PR (here are some previous stunts they’ve done – BangFit, recruitment advert campaign, space film scene). Not one to shy away from controversial topics, PornHub has cashed in on the public disdain for newly appointed US President Trump, by uploading his inauguration speech to their site. You may be wondering where is the clever PR connection…Well it all lies...

Resident Evil 7 candle that smells like blood

Creating an unusual smelling candle is the oldest trick in the PR book it seems (KFC chicken candle, Pringles candle) along with floating something massive down the Thames. But hey-ho, Capcom has done just that to promote the upcoming release of Resident Evil 7, a game based on the popular horror films of the same name. The candle apparently smells like “old timber, leather, and maybe some blood”, and is...

Maltesers create braille billboard to mark World Braille Day

Maltesers has been championing disability and promoting inclusiveness for a while now with its ‘Look on the Light side’ campaign and rightly so! World Braille Day is on the 4th January every year and this year the confectionery brand, owned by Mars, created a special build OOH (out of home) advert display at a Farringdon bus station in London, to raise awareness of the day and of course promote the...

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