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Tesco introduce tannoy takeover for Father’s Day

It’s PR 101 to base PR campaigns around special occasions such as Father’s Day. What is a bit trickier is delivering a genuine message not a tacky one, and Tesco has nailed it. Tesco kicked off the campaign, ‘Tannoy Takeover’, by airing a series of adverts showing the tannoy Father’s Day messages in action (if you didn’t get all warm and fuzzy inside I’d suggest you go see...

Lucozade provide commuters with free trip on underground with contactless bottles

In the latest in a long list of marketing efforts essentially based around giving people free things to interact with the brand, Lucozade is not only offering commuting Londoners a free bottle, but on account of it being ‘magic’, they’ll get a free tube ride, too. Lucozade is giving away thousands of its bottles at Oxford Circus from Tuesday 30th May – Friday 2nd June 2017. Each bottle has a...

Nikon set up vision food truck to encourage adults to have eye tests

If you didn’t already know, Nikon don’t just manufacture camera lenses, they also make the lenses you have in your glasses, which makes this recent PR stunt in France by them make a little more sense. The Nikon Vision Food Truck had a menu that resembled an eye test chart, making it possible for members of the public to order only what they were capable of seeing – so if you’re as blind as...

Testicular Cancer charity asks Kiwis to map out cock and balls with mapping app

Last month Testicular Cancer New Zealand teamed up with FCB New Zealand to kick off a social campaign called #GoBallsOut for Testicular Cancer Awareness Month. The campaign asked men to walk, run, cycle, skip, kayak the outline of a “Cock & Balls” by using fitness Apps such as Strava, MapMyWalk, Runtastic etc. So not only did this campaign get people thinking about one of the most common forms of cancer...

Green Flag hypnotise football fans for #itsoktoswitch campaign

Green Flag, a breakdown cover provider, wanted to convey how easy it is to switch to a different provider, and what better way to do this than hypnotize a bunch of die-hard football fans?! In all seriousness this is a very nice campaign – shareable and funny, double whammy. Green Flag hired a hypnotist to go into a pub and hypnotise Arsenal and Tottenham fans (arch enemies in the world of football if you...

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