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Baby Dove launches with a provocative AI image of the Perfect Mum

Baby Dove launched with a bang in the UK with the image of a flawless, confident and polished young woman on the giant billboard at London’s Waterloo station and the provocative question ‘Is there a perfect mum?’ As planned it triggered a social media debate and backlash around how mums are presented and portrayed in media and advertising. That was the point. There was just one twist: Aimee, the...

TalkTalk TV partners with nations’ most honest movie critics: 5 year-olds

There’s an old adage about never working with kids. TalkTalk TV took the brave step of recruiting 10 of the nation’s most vocal and honest critics to give their super-cute opinions on some of this year’s Oscars films. Created by the team at MHP, Kids Critics was made to support research that revealed 7 in 10 Brits haven’t seen any of the Oscars films yet with many waiting when they become...

Anyone for Chateau Peckham? Laithwaite’s creates UK wine map of 2100

There’s a huge amount of interest in the burgeoning wine in the UK and we’ve all seen the headlines about British sparkling wine giving Champagne a run for its money. It’s a success made largely possible thanks to climate change over the past 30 or 40 years in the South East of England. Prior to that the old world wine producing nations scoffed at the idea of decent English wine. Not...

A blind tasting with a difference from Laithwaite’s Wine

If Kraftwerk did wine tastings A blind tasting is a common term in the wine world, but what happens when a wine buff can’t see not only the label, but the wine itself…or anything else for that matter? According to the taste experts at Laithwaite’s our perception of wine can be altered in a process called ‘synaesthesia’: where senses ‘overlap to create unexpected sensations. In fact, many of...

TalkTalk launch Neil Warnock’s Guide for Armchair Managers

TalkTalk was looking for an idea to launch its new Sky Sports Season Pass with a focus on real fans watching at home. Inspired by the men, women and children who spend 90 minutes in front of their TV talking tactics, arguing with refereeing decisions and living the highs and lows of everything the beautiful game has to offer we created the first ever guide for armchair managers. Fronted by honouree armchair...

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