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TalkTalk launch Neil Warnock’s Guide for Armchair Managers

TalkTalk was looking for an idea to launch its new Sky Sports Season Pass with a focus on real fans watching at home. Inspired by the men, women and children who spend 90 minutes in front of their TV talking tactics, arguing with refereeing decisions and living the highs and lows of everything the beautiful game has to offer we created the first ever guide for armchair managers. Fronted by honouree armchair...

14 hour film The Wait launches new organ donor drive

At a time when media attention is focused on the blockbuster seasonal ad campaigns a new promotional film called ‘The Wait’ for NHS Blood & Transplant has been released.  To mark the launch a free public screening was hosted at Vue Cinema on Regent Street with an added twist: it didn’t matter what time in the day you turn up because the film is 14 hours long. The Wait is longer than any promotional...

Kleenex and Madame Tussaud’s mop up as Zayn departs

When One Direction fans had their ‘Diana’ moment with news that Zayn had left the world’s most popular boyband the news was more about their reaction than how music as we know it would be diminished by the five-piece becoming a four-piece. Naturally, sympathetic bunch that we are, PR agencies across the land seized the moment for quick turnaround reactive content opportunities where others...

Ade ‘The Beast’ Akinfenwa provides added muscle for GAME’s FIFA 15 launch

There are two golden rules in PR: one, don’t become the story. Second, don’t attempt to arm-wrestle Ade ‘The Beast’ Akinfenwa. Equipped with this advice, why not make a third by combining the two together? How all these rules came to be broken is all thanks to the launch of EA Sports’ FIFA 15 with our client, GAME.  As with all blockbuster releases, hundreds of GAME stores across the UK were primed to...

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