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Airline grants passenger wishes in heartwarming Christmas stunt

Now, I know what you’re thinking – it’s an airport and an airline, during the holidays; heartwarming, joyous and festive are not normally the words that come to mind at this time of the year. More often than not those feelings are instead stress, anger and disappointment at missed flights. But Canadian airline WestJet is different, and they are known for their public stunts and viral videos. Take,...

#knitgrannyknit! Granny Gladys “live-knits” your tweets

Full disclosure – I am the Project Manager on this campaign, which means my feelings about how cool this site is might be (slightly) completely biased. Evans Hunt, a digital marketing agency out of Calgary, Alberta, Canada, has created a site takeover for its website for the month of December to track the progress of their CKO (Chief Knitting Officer), Granny Gladys, as she ‘live-knits’ tweets...

PBS mocks reality TV with cheeky print ad campaign

I like to think of myself as a pretty cultured girl. However, that’s not to say that if I’m sitting at home flipping through the TV channels and an episode of Masterchef/Storage Wars/Duck Dynasty/pick your favourite reality show comes on, I will likely stick around and watch. (And when I’m visiting friends across the pond, you know the first thing I do when I land is hit up 4oD to find out who...

Canadian zoo publishes world’s first Annual Report entirely on Instagram

Ah, annual report season. When three little words – “forward looking statements” – lead to communicators and graphic designers rocking in the corners of their offices, desperately trying to find their happy place. Annual reports have the tendency of becoming monotonous encyclopedias of content, void of true creativity and full of facts. This year, the Calgary Zoo – located in Calgary,...

90210 actor’s doughnut dream becomes a reality

On Tuesday night’s Canadian-themed episode of the popular American comedy How I Met Your Mother, the 90s pop starlet past of character Robin Scherbatsky (played by Canadian Colbie Smulders) was once again explored, as a spoof-style documentary showcased the fall of “Robin Sparkles”, known for her hits “Let’s Go to the Mall” and “Sandcastles in the Sand”.   Our...

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