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Coral Cheltenham offer may have just turned in to a PR nightmare

It seemed a ludicrous offer to begin with. The incredible Sprinter Sacre in the 15:20 at Cheltenham was huge favourite, with most other bookmakers offering odds as short as 1/4. Coral had a better idea however. Why not offer even odds on the huge favourite, with a maximum bet of £20. You don’t even need to be a horse racing genius to know that this is as close an offer to ‘guaranteed’ money that...

Bendtner facing disciplinary action for Paddy Power ambush marketing stunt

On Wednesday it looked like a clever PR stunt from bookmakers Paddy Power. After scoring his second goal in Denmark’s 3-2 loss to Portugal, striker Nicklas Bendtner celebrated by revealing underpants emblazoned with the Paddy Power logo (see below).After the game, the Irish bookmakers immediately released a press release about the stunt, giving the impression that this had been pre-planned between the two...

Miami Dolphins cheerleaders in Call Me Maybe PR stunt

It’s the track that has taken the charts by storm! It’s impossible to travel anywhere lately without hearing Carly Rae Jepsen’s Call Me Maybe. Now the Miami Dolphins cheerleaders have made their own version of the video whilst promoting their calendar shoot for 2013.   As you can see, the video undoubtedly appeals to a male audience, with Facebook and Twitter being inundated with shares and...

In case of emergency break here…

This is a clever little PR stunt in Australia by Converse being used to launch its 2012 Chuck Taylor All Star collection, which encourages people to ‘break’ the glass to grab a free pair of shoes. The emergency boxes have been placed in all the major cities: Sydney, Melbourne, Perth etc. in select locations and people are urged to take the shoes from a fire emergency type box. The campaign carries the...

Google Doodle commemorates Robert Moog’s birthday

On what would have been music innovator Robert Moog’s 78th birthday, Google have released their latest doodle. The stunt depicts the Google logo as part of a synthesiser, which users are encouraged to play and even record and play back their creations. Moog was credited in transforming musical synthesisers back in the 1960s, and interestingly, many DJs even still use them today such is their popularity. This...

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