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A PR campaign with some real buzz

That’s right, Trojan Vibrations has been inspired by all the 50 Shades of Grey hype to brave the streets of New York with an alternative promotion…handing out free vibrators and condoms. This week Sirius XM Radio will announce news about the two day promotion and then pop up promotional stands branded ‘pleasure’ carts stocked with 10,000 vibrators will appear on the streets of Manhattan with...

Underwear good enough to lick off

Diesel has launched a new campaign called ‘The Art of Colour’ to promote their new Fresh and Bright Collection. The men’s underwear which is available in a new colour palette of bold shades is marketed as ‘brighter than ever for your pleasure’. The campaign features a naughty viral of a male model’s underwear being spray painted enticing a giant tongue to lick them off. The advert is accompanied by an...

Train timetable increases fast food sales

McDonald’s has collaborated with Polish State Railways to create the McDonald’s Hamburger Timetable. An extra column has been added to an existing timetable, which normally features destinations, platform numbers and times, the new section called ‘Enough Time To Eat’ calculates the potential amount of time to eat a burger and fries encouraging people to head over to their closest McDonald’s for a quick...

Spraycation gives Brits confidence

Made in Chelsea TV star, Millie Mackintosh and St Tropez have teamed up to launch the ‘Spraycation’ campaign to promote Brits having a fake tan instead of jetting off abroad. The nationwide pop up tour will start in London tomorrow and finish in Dublin on the 13th July, passing through Birmingham, Manchester and Glasgow on the way. Millie and St Tropez beauticians will be offering Brits a complimentary tanning...

The two mile long PR stunt

Bridal dress designer, Gianni Molaro has designed a wedding dress with a record-breaking train nearly two miles long. It was exhibited yesterday on the steps of Trinita dei Monti Church in Rome to celebrate the opening of the designer’s new studio. In March a model in a hot air balloon let the train hang down over Rome in her journey across the capital. It took thousand of seamstresses to make the dress, Gianni...

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