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Full sized polar bear spotted on the tube

You’re sitting on the tube, studiously minding your own business, ensuring you make zero eye contact with anyone.  The train stops, the doors open and… a life-sized polar bear gets on. Picture courtesy of London Evening Standard website This rather terrifying eight foot animatronic creature was out and about, mingling with commuters this morning at Charing Cross and the South Bank to promote new Sky...

Puma #foreverfaster campaign backfires

Puma has joined the growing list of big brands embarrassed by their own social media stunts, as twitter users quickly discovered the glaring flaw in the #foreverfaster campaign, recently launched by the company. The premise of the stunt was to invite fans to tweet Puma with the hashtag to receive a message of support from one of their famous ambassadors including Usain Bolt. However, a few creative minds picked up...

Diamond in the Sky stunt

An online diamond dealer has dropped a £12,000 diamond from the sky for one lucky of the public to find, and keep. 77 Diamonds launched the gemstone in a secret location earlier this month using a helium balloon system. Once it reached the ‘edge of space’ the balloon popped and the diamond drifted back to earth.  Using GPS tracking the company have been able to confirm it landed near Lea,...

Positive pants from Fruit of the Loom

A pants-related campaign from Fruit of the Loom (you’ll remember their t-shirts from school) – this time rewarding customers with ‘negative’ names by giving them free pants. Part of its Negative Names, Positive People campaign, Fruit of the Loom offered free undies to Facebook users whose names have negative connotations i.e. (grumpy) Gus or Debbie (downer). Those claiming their free...

Anyone for a free divorce this Valentine’s?

Valentine’s is traditionally a celebration of togetherness, with smug couples spending a fortune on teddy bears and heart shaped chocolates.  But, if you aren’t feeling the love this year a US lawyer may have the answer as he is offering a couple the chance to win a free divorce. The ‘lucky’ couple with the best reason for wanting a divorce will be offered free contractual support in order...

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