The best stunts and campaigns in one place
Follow us on Twitter

How Refuge took newsjacking to new heights

Whether or not you’re a BBC Radio 4 fan, you can’t have failed to hear about the domestic violence storyline running through The Archers over the past few months. Having worked with the charity, Refuge, for consultancy on the storyline, the producers have expertly told the story of Helen and her experiences – both mental and physical – at the hands of her husband Rob, breaking the taboo of domestic violence...

Goodyear Tyres launches the Eagle

Goodyear went viral lately when it created a video to maximise exposure for the launch of their new tyre, the Eagle F1 Asymmetric 3. Wanting to create something completely unique to other tyre launches, the global company looked to reflect its core values of control and creativity whilst showing off the tyre and it’s distinctive tread. Partnering with contemporary British artist Ian Cook, the team created...

Anti Ageing Gin Targets Older Demographic

Warner Leisure Hotels came up with a novel way of tapping into the over-50s market lately, with the launch of their anti-ageing gin, aptly named ‘Anti-aGin’. And no, it’s not an April Fool. Looking to reach a younger audience than they’d normally attract, the hotel chain launched a campaign to show they didn’t take life too seriously,  and after discovering the target demographic had...

“One Day You’ll Understand” says Schweppes

Is there anything older people love more than reminiscing? And by ‘older’ I mean anyone over 30. There’s often a debate raging in our office about the things we used to do… waiting for someone to get off the house phone (because there was only one), finding the lyrics for a song in the tape inlay, reverse-charging your parents from a payphone if you missed your train home, holding your Discman horizontally...

Game, Set, Match Maria

An A* in suppressing a media leak – that’s what I would give Maria Sharapova for the handling of her doping scandal. Because if anyone thought her press conference on Monday night was purely spontaneous, it most definitely wasn’t. It was planned to perfection. You see, Maria’s a savvy woman. She didn’t make her $195million without being so. And she wasn’t going to let the news...