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Top 10 PR and marketing stunts and campaigns of May 2017

Firstly, apologies for missing a top ten post. They take quite a bit of time to put together and given everybody involved in the site does this voluntarily, I struggled to find the time! Here’s the last one we did, in case you missed it. Secondly, since that post, my book, Myths of PR, became the best-selling PR book on Amazon. SERIOUSLY: I know many of you will have been behind some of the sales and lovely...

Paddy Power commission sculptor behind ridiculous Ronaldo statue to create Bale bust in £25k stunt

Remember this ‘life-like’ bust of Cristiano Ronaldo? It was unveiled in March at the Madeira Airport bearing the Portuguese star’s name, and drew comparisons with The Head from Art Attack. Well, bookmaker Paddy Power’s paid the sculptor behind the statue £25,000 to have another go. This time, Emanuel Santos has recreated the likeness of Ronaldo’s Real Madrid team mate and Wales star...

2m-tall statues spotted attacking British coastline in Pirates of the Caribbean stunt

Three 2m tall pirate statues were spotted attacking the shores in locations around the British coastline yesterday in a stunt from Walt Disney Studios to promote ‘Pirates of the Caribbean: Salazar’s Revenge’, which has opened in cinemas nationwide.   The figures, modeled on new characters in the fifth film in the franchise and revealed at low ride, were spotted on Brighton Beach, at Birling Gap...

The entire country of Sweden is now listed on Airbnb

In an effort to boost tourism, Visit Sweden has listed the entire country on Airbnb in a bid to appeal to younger travellers. It’s a brilliant campaign – here’s the profile. According to this on Mashable (and as per the YouTube video’s description), Visit Sweden is trying to educate and interest people in the concept of ‘Allemansrätten’, or ‘the freedom to...

Nescafé’s ‘Hello Bench’ literally brings strangers together over coffee

In an outdoor marketing effort during the recent Salone del Mobile in Milan – an annual furniture fair, ‘the Nescafé Hello Bench’ was tested out. The bench got shorter when two people sat on it thanks to a couple of sensors, bringing strangers together over coffee. Now, I like this as a concept (look at these bloody ad agencies lording it over us with their excessive budgets, though), and this...

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