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Heinz approves ads first proposed in Mad Men ’50 years ago’

In a case of life imitating art, Heinz has given the go-ahead on a series of adverts first proposed for the brand by none-other than Mad Men’s Don Draper: In episode ‘To Have and to Hold’ from season six (aired in 2013), Draper pitched the idea to Heinz that a campaign needn’t feature the product at all, “because the consumer will complete the thought. The product will be in their...

Cheltenham Races PR stunts – Paddy Power out of the blocks with Putin and Trump on a horse

It’s Cheltenham Races this week. For the uninitiated, the races is a festival in my home county of Gloucestershire where people drink overpriced Guinness (even if they hate it), wear their dad’s tweed jacket – or mum’s hat – and gamble on horses with names like ‘Steampunk Pussface’ or ‘Wangers and Mash’. Winners and losers alike then stumble off for a night out...

The ‘pawfect’ car for dog lovers – Nissan unveils concept to promote new 4×4

Concept campaigns exist in an odd corner of the PR/marketing world. We all know that they’re not *real* innovation. They exist almost exclusively to gain coverage and, very occasionally, highlight what could be. It’s fun to imagine, until things get to the point where we have ‘trainers that enable you to order pizza with the click of your ankles‘. Here’s another concept campaign that...

Top 10 PR and marketing stunts and campaigns of February 2017

Before I get onto the top stunts/campaigns, here’s something some of you might quite like… but, as always, feel free to skip to the numbered bit if you’d prefer. GUESS WHAT, GUESS WHAT? You can now pre-order my ACTUAL book right here: Myths of PR: All Publicity is Good Publicity and Other Popular Misconceptions It’s released on April 3rd, and as you can see from the endorsements on the Amazon...

London gets a ‘porking’ in Peperami pothole PR stunt

London’s been given a good ‘porking’, thanks to this new stunt from Peperami: Peperami’s phallic Animal is ‘on a mission to leave no hole unfilled’, punning his way around the capital and across social media as he draws attention to pot holes or ‘Hangry Holes’. If you’ve ever wondered just how far you can stretch a joke about meat filling a hole, this is the...

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