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Tequila drinking fountain installed to mark National Tequila Day

In a stunt not dissimilar to this beer dispensing billboard stunt from 2015, tequila purveyor Jose Cuervo hit upon the ingenious notion that people QUITE LIKE FREE ALCOHOL. To mark National Tequila Day this year (on the 24th July), the brand installed ‘H2Cuervo’ drinking fountains in Los Angeles, California. People keen to chug Jose Cuervo’s Silver had to show ID to prove that they were over the...

Village phone box turned into office in ‘Better Call Saul’ stunt

In one of the more quaint marketing installations I’ve seen recently, a village just 20 minutes down the road from our office was the surprise chosen location for a stunt to promote AMC’s ‘Better Call Saul‘. With a population of just 700, Saul in Gloucestershire briefly became the home to Saul Goodman’s ‘new’ office, in what seems to have been the result of an ideas meeting...

Björn Borg plays a tennis match on the border between the U.S and Mexico

No, not the actual Björn Borg, but the Swedish sportswear brand named after the famous player. In a promotional initiative intended to highlight sport’s ability to ‘unite people’, the brand set up something of a unique tennis match. Orchestrated to draw on US President Donald Trump’s ‘build a wall’ policy, and coinciding with Wimbledon, Mexican player Mariano Argote and American...

Top 10 PR and marketing stunts and campaigns of May 2017

Firstly, apologies for missing a top ten post. They take quite a bit of time to put together and given everybody involved in the site does this voluntarily, I struggled to find the time! Here’s the last one we did, in case you missed it. Secondly, since that post, my book, Myths of PR, became the best-selling PR book on Amazon. SERIOUSLY: I know many of you will have been behind some of the sales and lovely...

Paddy Power commission sculptor behind ridiculous Ronaldo statue to create Bale bust in £25k stunt

Remember this ‘life-like’ bust of Cristiano Ronaldo? It was unveiled in March at the Madeira Airport bearing the Portuguese star’s name, and drew comparisons with The Head from Art Attack. Well, bookmaker Paddy Power’s paid the sculptor behind the statue £25,000 to have another go. This time, Emanuel Santos has recreated the likeness of Ronaldo’s Real Madrid team mate and Wales star...

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