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Thousands of Swedes ignored homeless people offering free event tickets

Folkoperan is an opera house in Stockholm, Sweden. The opera house is currently playing host to its spring show, ‘God Disguised‘, which premiered on the 15th of February and runs until the 26th of March. To promote the show, and illustrate how exposed groups are ignored in society (a theme in the show), Folkoperan and a number of homeless people performing in it took to ten different street locations...

P0rn site responds to archaic Utahn bill by redirecting all traffic to sex ed videos

P0rn site xHamster has capitalised on a rejected bill, responding with a PR move that is both well-judged and, well, a good thing. According to this on Vocativ, “in a 12-2 vote, the House Education Committee [in Utah, USA on Monday] struck down a bill that would have given parents the ability to choose to opt their kid into comprehensive sex education including instruction on consent and emergency...

Edelman UK’s launched #betahunt – a digital graduate hunt with a difference

Edelman (number 1 in PR Week’s Top 150 agencies) has gone all Ready Player One with its newest graduate hunt, and not only is it more akin to what you’d expect from MI5 than anything I’ve seen in the industry on the recruitment front before, it really is great fun. The scheme is described in the FAQ as Edelman UK’s ‘refreshed graduate scheme’. The agency’s done away with the...

New ‘Rings’ horror movie PR stunt scares unsuspecting shoppers

If any of you have seen the original ‘The Ring’ movie, there’ll have been that one scene that stuck with you. To promote horror sequel ‘Rings’, the team behind this memorable ‘Carrie’ stunt in 2013 have gone back to their prank-y ways, using that scene as the basis for this new stunt: The set-up is simple. After being given a bit of sales patter, potential customers...

2016 in review – Top 20 PR campaigns and stunts of the Year

Why, hello there 2016-weary reader. If you’re here for cunning stunts and rushed analysis in a bid to while away the remainder of the working year, you’re in the right place. This is the fifth year I’ve put together an end-of-year PR stunts and campaigns round-up, giving us 100 top campaigns over the last half-decade. Here they are if you’d like to catch up (it’s actually really cool,...

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