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2016 in review – Top 20 PR campaigns and stunts of the Year

Why, hello there 2016-weary reader. If you’re here for cunning stunts and rushed analysis in a bid to while away the remainder of the working year, you’re in the right place. This is the fifth year I’ve put together an end-of-year PR stunts and campaigns round-up, giving us 100 top campaigns over the last half-decade. Here they are if you’d like to catch up (it’s actually really cool,...

David Beckham’s tattoos come to life in child abuse campaign

Visually fascinating creative campaign, this – and brilliant use of a celebrity ambassador. David Beckham’s tattoos have been animated in a Unicef film highlighting child abuse, centering on the notion that physical and emotional abuse leaves ‘lasting marks’. Ex-footballer Beckham, who is famously heavily tattooed, is a Unicef goodwill ambassador. The campaign is called...

Top 10 PR and marketing stunts and campaigns of November 2016

So… IT’S NEARLY CHRISTMAS. As we go into a busy couple of years as an industry, where we’re all battling for the same eyeballs and wallets, here is the penultimate round-up of the year. The final one will be the fourth annual round-up. I hope you have a lovely week and month in the meantime and hey, let’s agree to try not to allow social media and the news and The Other Side(s) (whichever...

5,000 fish frozen into skating rink’s ice in ‘soulless’ PR stunt

A Japanese amusement park was forced to close on Sunday after receiving a ‘barrage of criticism’ – for freezing 5,000 fish into the ice of its skating rink, according to CNN. Fish, crabs and other shellfish were embedded in the ice as part of a special winter attraction, called “Freezing Port”. Space World, located in the southwestern city of Kitakyushu, had hoped the stunt would...

PETA tricks Londoners into drinking ‘dog’s milk’ in new stunt

Now, I’m mostly-indifferent to PETA (and its supporters would no doubt feel similarly or more strongly towards me, probably because I think animals are often delicious, I’m behind ideas like this and I publicly praise PR efforts like this) but this stunt is hilarious: PETA (People for the Ethical Treatment of Animals) asked Londoners, in focus groups and on the street, to try a new milk...

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