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New Marmite site analyses your face to determine whether you’re a lover or a hater

Last week, a story alleging that your love or hatred for Marmite is genetic did the rounds, and picked up a decent spread (sorry) of coverage as a result. Apparently, it was part of the brand’s new campaign, the Marmite Gene Project. This week, the marketing released a micro-site dedicated to, again, using spurious purely-for-PR science to determine whether you’re a lover or a hater. You can’t...

Top 10 PR and marketing stunts and campaigns of August 2017

So, big news (to me, anyway – your mileage may vary) before we get onto the top 10… After nearly 6 years, I’m selling – or retiring – this very site. Here’s more about it, including, well, WHY, and how to get in touch if you are possibly interested in taking PRexamples over. As mentioned in the post, I’ve decided that the next round-up, for 2017 (out in mid-late December) will...

Why I’m selling – or retiring – the UK’s #1 PR blog

On the 5th of January 2012, I sent this tweet: Student of/work in PR/social? I’m launching something you may like. Be the first to hear about it: http://t.co/Ab8mLxYV — Rich Leigh (@RichLeighPR) 5 January 2012 That ‘something’ I was launching turned out to be this here site, PRexamples.com. The first ever post was actually this Angry Birds one, in December 2011, as I prepped the site with a few...

Hidden job ad found in Apple’s site source code

An advert for an engineer at Apple has been found hidden in the company’s website. The text on finding the ad says: “Hey there! You found us”, and says the firm is looking for “a talented engineer to develop a critical infrastructure component”. The job ad got quite a bit of press last week (I would have covered sooner, but I WAS OFF ON PATERNITY LEAVE, OK!?), and has since been either...

Top 10 PR and marketing stunts and campaigns of July 2017

So, before we get onto the top stunts and campaigns, I’ve published a chapter from my best-selling book, Myths of PR, for free on Medium. It’s the final chapter, looking at the gender pay gap in PR. I’ll say no more about it here because it’s already a 25 minute read, according to Medium, but if you’re interested, you can read it and get a discount for the book heeere. Now,...

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