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Hidden job ad found in Apple’s site source code

An advert for an engineer at Apple has been found hidden in the company’s website. The text on finding the ad says: “Hey there! You found us”, and says the firm is looking for “a talented engineer to develop a critical infrastructure component”. The job ad got quite a bit of press last week (I would have covered sooner, but I WAS OFF ON PATERNITY LEAVE, OK!?), and has since been either...

Top 10 PR and marketing stunts and campaigns of July 2017

So, before we get onto the top stunts and campaigns, I’ve published a chapter from my best-selling book, Myths of PR, for free on Medium. It’s the final chapter, looking at the gender pay gap in PR. I’ll say no more about it here because it’s already a 25 minute read, according to Medium, but if you’re interested, you can read it and get a discount for the book heeere. Now,...

Tequila drinking fountain installed to mark National Tequila Day

In a stunt not dissimilar to this beer dispensing billboard stunt from 2015, tequila purveyor Jose Cuervo hit upon the ingenious notion that people QUITE LIKE FREE ALCOHOL. To mark National Tequila Day this year (on the 24th July), the brand installed ‘H2Cuervo’ drinking fountains in Los Angeles, California. People keen to chug Jose Cuervo’s Silver had to show ID to prove that they were over the...

Village phone box turned into office in ‘Better Call Saul’ stunt

In one of the more quaint marketing installations I’ve seen recently, a village just 20 minutes down the road from our office was the surprise chosen location for a stunt to promote AMC’s ‘Better Call Saul‘. With a population of just 700, Saul in Gloucestershire briefly became the home to Saul Goodman’s ‘new’ office, in what seems to have been the result of an ideas meeting...

Björn Borg plays a tennis match on the border between the U.S and Mexico

No, not the actual Björn Borg, but the Swedish sportswear brand named after the famous player. In a promotional initiative intended to highlight sport’s ability to ‘unite people’, the brand set up something of a unique tennis match. Orchestrated to draw on US President Donald Trump’s ‘build a wall’ policy, and coinciding with Wimbledon, Mexican player Mariano Argote and American...

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