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The ‘pawfect’ car for dog lovers – Nissan unveils concept to promote new 4×4

Concept campaigns exist in an odd corner of the PR/marketing world. We all know that they’re not *real* innovation. They exist almost exclusively to gain coverage and, very occasionally, highlight what could be. It’s fun to imagine, until things get to the point where we have ‘trainers that enable you to order pizza with the click of your ankles‘. Here’s another concept campaign that...

Top 10 PR and marketing stunts and campaigns of February 2017

Before I get onto the top stunts/campaigns, here’s something some of you might quite like… but, as always, feel free to skip to the numbered bit if you’d prefer. GUESS WHAT, GUESS WHAT? You can now pre-order my ACTUAL book right here: Myths of PR: All Publicity is Good Publicity and Other Popular Misconceptions It’s released on April 3rd, and as you can see from the endorsements on the Amazon...

London gets a ‘porking’ in Peperami pothole PR stunt

London’s been given a good ‘porking’, thanks to this new stunt from Peperami: Peperami’s phallic Animal is ‘on a mission to leave no hole unfilled’, punning his way around the capital and across social media as he draws attention to pot holes or ‘Hangry Holes’. If you’ve ever wondered just how far you can stretch a joke about meat filling a hole, this is the...

Thousands of Swedes ignored homeless people offering free event tickets

Folkoperan is an opera house in Stockholm, Sweden. The opera house is currently playing host to its spring show, ‘God Disguised‘, which premiered on the 15th of February and runs until the 26th of March. To promote the show, and illustrate how exposed groups are ignored in society (a theme in the show), Folkoperan and a number of homeless people performing in it took to ten different street locations...

P0rn site responds to archaic Utahn bill by redirecting all traffic to sex ed videos

P0rn site xHamster has capitalised on a rejected bill, responding with a PR move that is both well-judged and, well, a good thing. According to this on Vocativ, “in a 12-2 vote, the House Education Committee [in Utah, USA on Monday] struck down a bill that would have given parents the ability to choose to opt their kid into comprehensive sex education including instruction on consent and emergency...

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