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Saints Row IV released as $1million promo edition – complete with plastic surgery and a trip to space

Computer game publishers are no strangers to big budget launches. Remember the flight of a Halo Glyph over London? But Deep Silver, publisher of the Saints Row game series, has turned the formula on its head. They’re asking for no less than (best Dr. Evil fingers at the ready everyone) $1 million on a special edition of the new Saints Row IV game. The limited edition “super dangerous wad wad edition” is...

Gods save us: giant dragon skull promotes Blinkbox’s release of Game of Thrones

Sun seekers heading down to Charmouth beach in Dorset were struck with equal parts excitement and terror when they came across a 40 foot dragon skull giving them a toothy smile from the water’s edge. Sadly, this isn’t proof that great fire breathing beasts have been resurrected by the unseasonal British heat. In fact it’s a stunt from video-on-demand service Blinkbox, advertising the addition of season three...

Ads on your head and your (tennis) balls: Sony and Sky’s advertising innovations grabs media attention

Down on the courts at Wimbledon you’re likely to find many things; balls, rackets, strawberries, exasperated grunts, Andy’ Murray’s biceps. The one thing you won’t find is adverts, owing to Wimbledon’s strict advertising rules. That is until Sony hit on a nice idea – make the ads almost too small to see. ‘But then what’s the point?’ you may cry. The point is showing off Sony’s ultra high...

‘World’s first’ Twitter beer from BrewDog is ready to drink

Back in March PRexamples reported on BrewDog’s plan to create ‘the first democratically designed craft beer’. A few months on and it has arrived, all ready to drink. #MashTag, a name which arose during the process of deciding what goes in the new brew on Twitter and Facebook, comes in the form of a brown ale and, according to The Drum, includes “New Zealand hops and aged on hazelnuts and oak chips” as...

Is this what they meant by ‘Bootylicious’? – Wellington boots with bluetooth speaker launched for this year’s festival season

What happens when product development gets melded with a little PR and one of those ‘good gosh why didn’t we think of this before, I could have saved my phone from a muddy death at Reading last year’ ideas? You get music playing wellies. Taking advance of the relatively new festival fashion craze of designer wellies, music service Bloom.fm has jazzed up your average boots with a battery powered bluetooth...

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