Guardian celebrates Twitter milestone with 1 million ‘selfies’, potentially

The Guardian has recently hit a laudable milestone, with the paper’s main handle (@guardian) surpassing one million followers. As The Wall points out, that’s nothing to be scoffed at. While it may lag behind some of its US counterparts, the milestone puts the paper way ahead of competitors The Telegraph (225,000 followers), FT (789,000), Indy (247,000) Mail (295,000) and The Times (77,000). To celebrate, the...

Shloer says cheers to baby Middleton

Not everyone’s a fan of the Royals, but if you feel that way and work in PR (and I know a few) you’ll want to adjust that opinion for the next few months. There’s a royal babe on the way, don’t you know, and such a thing only comes around so often. Ladbrokes grabbed a bit of attention here on PR Examples today for their faux-photos of the Royals prepping for the babe’s arrival. But they weren’t the first...

How to deliver a key message: write it on the spokesperson’s pants

Baroness Thatcher’s passed on, North Korea’s about to end the world, and if you’re not snowed in you’re soaked though by the April showers. To be blunt, we need a laugh. Queue Richard Branson, and one of his traditional stunt launches. Announcing Virgin Atlantic’s new domestic flight brand, Little Red, Branson took to a make-shift stage at Edinburgh airport and snowed everyone what he thought of the...

Want your Christmas tree to shine? Pedal faster!

Christmas is the merriest of merry times of year, and with all the merriment comes a host of lights and decorations – which some enjoy more than others. These decorations have a cost, namely the electricity bill and the impact on our lovely environment. Electric Pedals, a group of “artists, physicists, educationalists & environmentalists”, has decided it’s time we work a little harder for our festive...

Slipping and sliding: the perils of a Windows 8 stunt

Last month Microsoft unveiled the latest version of it’s flagship software, the Windows operating system. Windows 8 is arguably a make-or-break product for the company. The huge number of tablets and mobile devices hitting the market has led an increase in the number of consumers using non-Windows operating systems (Apple’s iOS, Android), and decrease in the number of consumers buying traditional Windows...