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Great PR Stunt Sees Arnie Back in the Gym

  Arnold Schwarzenegger has pranked members of Gold’s Gym, Venice California, in what looks like a great stunt for an even better cause. Schwarzenegger is raising awareness and dollar for the After-School All-Stars, a U.S nationwide program that provides free mentorship, homework help, tutoring and fun activities to students from low-income families. What a guy! According to reports in the Huffington...

Was Stonewall’s Rainbow Lace Campaign Naive?

  Clearly, any campaign that aims to help eradicate homophobia in the sometimes not-so-beautiful game has merit. Whether the recent attempts from LGBT equality charity, Stonewall, would have felt more worthwhile had they not also dished out another free round of publicity for a certain bookmaker, or had there been genuine consultations with the league and FA, is however up for debate. The campaign to get...

Spoof Video Sees Prince William Wet the Head of the Royal Baby

The PR world is naturally in over drive at the moment, but I did want to bring to your attention this spoof video of Wills wetting the Royal Baby’s head at the Fountains Abbey pub outside St. Mary’s Hospital – presumably last night. No doubt one of many grand and not so grand PR #RoyalBaby schemes and campaigns. The views are clocking up for Taylor Walker Pub’s opportunistic video which...

Live Photo-shopping Surprises Stockholm Commuters

For me Adobe is one of those brands that goes about making its PR noise rather quietly. That is, it is not in my go to list of sexy brands famous for big stunts and iconic campaigns. In fairness, I probably only really associate Adobe with the words ‘click here.’ However, the recent stunt Adobe carried out in Stockholm to support its  ‘Creative Days‘ events schedule (which will see 14 events...

Old Spice Bolsters Marketing team with…Mr Wolfdog

In 2010 it was handsome man Isaiah Mustafa wrapped in a towel, swan-diving. In 2012 it was Old Spice Guy Vs. New Old Spice Guy – an internet battle of epic proportions. Now, in 2013, it’s Old Spice’s new executive director of marketing – Mr Wolfdog. Director Wolfdog might be new to the position but he already has lots of “cliche business-man decorations” and is pretty good at...

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