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Baby Dove launches with a provocative AI image of the Perfect Mum

Baby Dove launched with a bang in the UK with the image of a flawless, confident and polished young woman on the giant billboard at London’s Waterloo station and the provocative question ‘Is there a perfect mum?’ As planned it triggered a social media debate and backlash around how mums are presented and portrayed in media and advertising. That was the point. There was just one twist: Aimee, the...

Football – magnificent, maligned, misunderstood

Guest contribution from The PR Office‘s Chris Wilson looking at the communications problem facing football: Football is now as much front-of-the-paper reading as it is a topic in the dedicated sports pages. From the spiralling wages of the top tier professional clubs and players, to the behaviour of certain fans and the disgraceful corruption scandal enveloping FIFA, the ‘beautiful game’ is hardly...

Popular Instagram account revealed as campaign to raise awareness of alcoholism in young people

People of a certain age might remember LonelyGirl15 (explainer here on the Guardian – Christ, this was 10 years ago). Well, a similar social persona being played straight has just been revealed as fictitious, having gained 18,000 followers and ‘more than 50,000 likes’ in a couple of months, posting 150 times. 25 year old Louise Delage cultivated a feed of beach shots, boat parties, fancy...

Cowboys tour London to promote new Magnificent Seven film

Earlier this week there were numerous sightings of seven mysterious riders in London. The cowboys were first spotted in the ‘Wild West End’, trotting around in full cowboy attire. The cowboys and their horses were also spotted chilling in London parks, crossing busy roads and hanging out by Boris Bike stations. The seven riders finished their tour of London on Tuesday the 20th September, by gathering at...

TodayTix launch the world’s first ‘silent’ snack range

Ever been to the cinema/theatre and had to experience the annoyance of people around you munching on their popcorn or slurping their drinks? I know I have! In the bid to to combat noisy theatre eaters, TodayTix, London’s on-demand theatre ticket app, launch the world’s first ‘silent’ snack range. TodayTix collaborated with renowned food developers Teatime Productions to create...

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