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HBO launches Game Of Thrones social campaign using Twitter’s Emoji Engine

Ahead of the release of Game Of Thrones’ seventh season HBO has used social media to release exclusive character art. The television giant has produced blockbuster television series such as Westworld, The Wire and The Sopranos. Fans of the television franchise can tweet @GameOfThrones with #WinterIsHere and an emoji of their choice. If they manage to find the right combination of emoji and # then exclusive...

Starbucks and Lady Gaga join forces for ‘Cups of Kindness’ campaign

Coffee giant Starbucks has joined forces with Lady Gaga and her Born This Way Foundation to spread a little love with its ‘Cups of Kindness’. A range of ‘vivid’ drinks has been hand-picked by the global superstar and includes Matcha Lemonade, Violet Drink, Pink Drink and Ombré Pink Drink. From 13-19 June, 25 cents from each cup sold at participating US and Canadian stores will go toward...

Baywatch movie floats world record breaking beach ball down the Thames; no one cares

You read that right, people of PR land. Just when you thought the trope of floating shit down the Thames was dead and buried, the new Baywatch movie, or rather, Paramount Pictures, tried to prove us all wrong. Off the back of the Slow Mo Marathon (a stunt which I really liked) to promote the film, this feels like a disappointing effort from the guys at Paramount to drum up some last minute publicity. A quick...

2m-tall statues spotted attacking British coastline in Pirates of the Caribbean stunt

Three 2m tall pirate statues were spotted attacking the shores in locations around the British coastline yesterday in a stunt from Walt Disney Studios to promote ‘Pirates of the Caribbean: Salazar’s Revenge’, which has opened in cinemas nationwide.   The figures, modeled on new characters in the fifth film in the franchise and revealed at low ride, were spotted on Brighton Beach, at Birling Gap...

Baywatch for a new generation: The Slow Mo Marathon

For those of us old enough (cough, only just!) to remember Baywatch on TV, the iconic slow motion beach run of the opening credits is the stuff of legend. To celebrate the release of the new Baywatch film featuring Dwayne ‘The Rock’ Johnson and Zac Efron, Paramount hosted the world’s first Slow Motion Marathon in downtown LA. Alongside some of the cast members, thousands of ‘runners’...

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