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Thousands of Swedes ignored homeless people offering free event tickets

Folkoperan is an opera house in Stockholm, Sweden. The opera house is currently playing host to its spring show, ‘God Disguised‘, which premiered on the 15th of February and runs until the 26th of March. To promote the show, and illustrate how exposed groups are ignored in society (a theme in the show), Folkoperan and a number of homeless people performing in it took to ten different street locations...

PornHub upload Trump’s inauguration speech

PornHub is, historically, very good at PR (here are some previous stunts they’ve done – BangFit, recruitment advert campaign, space film scene). Not one to shy away from controversial topics, PornHub has cashed in on the public disdain for newly appointed US President Trump, by uploading his inauguration speech to their site. You may be wondering where is the clever PR connection…Well it all lies...

New ‘Rings’ horror movie PR stunt scares unsuspecting shoppers

If any of you have seen the original ‘The Ring’ movie, there’ll have been that one scene that stuck with you. To promote horror sequel ‘Rings’, the team behind this memorable ‘Carrie’ stunt in 2013 have gone back to their prank-y ways, using that scene as the basis for this new stunt: The set-up is simple. After being given a bit of sales patter, potential customers...

Resident Evil 7 candle that smells like blood

Creating an unusual smelling candle is the oldest trick in the PR book it seems (KFC chicken candle, Pringles candle) along with floating something massive down the Thames. But hey-ho, Capcom has done just that to promote the upcoming release of Resident Evil 7, a game based on the popular horror films of the same name. The candle apparently smells like “old timber, leather, and maybe some blood”, and is...

John Lewis hosts Christmas ‘Treetorials’ to shoppers

John Lewis is injecting a bit of festive spirit into education this Christmas and has been hosting Christmas tree masterclasses to shoppers at the London Oxford street store every Thursday from the 1st December. Shoppers will be taught how to best style their tree to complement their home, how to make a real tree last as long as possible and what the key trends are this year by a Christmas tree expert. John Lewis...

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