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Heinz approves ads first proposed in Mad Men ’50 years ago’

In a case of life imitating art, Heinz has given the go-ahead on a series of adverts first proposed for the brand by none-other than Mad Men’s Don Draper: In episode ‘To Have and to Hold’ from season six (aired in 2013), Draper pitched the idea to Heinz that a campaign needn’t feature the product at all, “because the consumer will complete the thought. The product will be in their...

Chessington employs toddlers to ‘toddler proof’ resort

Chessington World of Adventures is recruiting VIPs (Very Important Pre-Schoolers) between the ages of one and five to help ‘toddler-proof’ the Resort ahead of the release of its new attraction ‘The Gruffalo River Ride Adventure’. The new ride is launching on Saturday March 18 and will take visitors on the same journey as Mouse in the popular children’s book. To prepare for the influx of...

Thousands of Swedes ignored homeless people offering free event tickets

Folkoperan is an opera house in Stockholm, Sweden. The opera house is currently playing host to its spring show, ‘God Disguised‘, which premiered on the 15th of February and runs until the 26th of March. To promote the show, and illustrate how exposed groups are ignored in society (a theme in the show), Folkoperan and a number of homeless people performing in it took to ten different street locations...

PornHub upload Trump’s inauguration speech

PornHub is, historically, very good at PR (here are some previous stunts they’ve done – BangFit, recruitment advert campaign, space film scene). Not one to shy away from controversial topics, PornHub has cashed in on the public disdain for newly appointed US President Trump, by uploading his inauguration speech to their site. You may be wondering where is the clever PR connection…Well it all lies...

New ‘Rings’ horror movie PR stunt scares unsuspecting shoppers

If any of you have seen the original ‘The Ring’ movie, there’ll have been that one scene that stuck with you. To promote horror sequel ‘Rings’, the team behind this memorable ‘Carrie’ stunt in 2013 have gone back to their prank-y ways, using that scene as the basis for this new stunt: The set-up is simple. After being given a bit of sales patter, potential customers...

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