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EE provide cinema experience on cliff edge to demonstrate 4G coverage

Did you know that EE provides 80% of the UK with coverage? No neither did I. So to help demonstrate this point, EE created the 4GEE Community Cinema Club, which brings the outdoor cinema experience to rural communities. The first event saw rock climbers suspended on portaledge tents, hanging off the side of Gimmer Crag’s rockface in Cumbria, not what I’d call a relaxing cinema experience but hey-ho everyone...

Tourism Ireland recreates entire Game of Thrones plot in 250ft tapestry

Tourism Ireland has outdone itself this year, unveiling a massive 250ft tapestry that features the plot of the last 6 seasons of Game of Thrones. Since filming started for the show in Ireland back in 2010, the country has benefited hugely from a rise in tourism thanks to people wanting to visit the locations in the series. As each episode of season 7 is aired, a new section of the tapestry will be unveiled –...

easyJet launch library service for kids on its flights

British airlines easyJet has launched a new campaign, ‘Flybraries’, which will basically see its airplanes turn into flying libraries to encourage kids to read. EasyJet was apparently prompted to do this after a survey of 2,000 parents revealed 83 per cent said their kids read less than they did when they were younger. SHOCKING. 7,000 copies of classic children’s books such as The Railway Children,...

Village phone box turned into office in ‘Better Call Saul’ stunt

In one of the more quaint marketing installations I’ve seen recently, a village just 20 minutes down the road from our office was the surprise chosen location for a stunt to promote AMC’s ‘Better Call Saul‘. With a population of just 700, Saul in Gloucestershire briefly became the home to Saul Goodman’s ‘new’ office, in what seems to have been the result of an ideas meeting...

Game of Thrones fans can eat direwolf bread made by actual Hot Pie!

Happy Game of Thrones Eve! (Yes, it’s a thing.) Don’t know about you, but I feel like I’ve been rowing as long as Gendry while waiting for season 7 to drop and I can’t wait for the first episode to hit tomorrow! Lucky Londoners have another reason to be happy while waiting for their Thrones fix tomorrow – Deliveroo has teamed up with Hot Pie (remember him?!) to open the ‘You Know...

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