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University notifies students they’ve been accepted through Snapchat

It’s pretty common for businesses/education bodies to try and incorporate the newest social media platform into their marketing efforts (except Tinder), but what’s not so common is when it’s done well. This year the University of Wisconsin Green Bay is snapchatting applicants their acceptance to the school. Simple but effective. Students who provided their Snapchat handle to the University and...

Fitbit launch new sex toy to track your performance during sex

I’d like to start by saying this isn’t a new idea, Fitbit launched this same toy in the summer of 2015 but now you can actually order it, which I’m guessing  is why they’ve pushed it to the press again. Fitbit has created a sex toy, called Lovely, for penis’ that will track the wearers performance during sex . as with everything sex related the media lapped it up and Fitbit gained...

5,000 fish frozen into skating rink’s ice in ‘soulless’ PR stunt

A Japanese amusement park was forced to close on Sunday after receiving a ‘barrage of criticism’ – for freezing 5,000 fish into the ice of its skating rink, according to CNN. Fish, crabs and other shellfish were embedded in the ice as part of a special winter attraction, called “Freezing Port”. Space World, located in the southwestern city of Kitakyushu, had hoped the stunt would...

Innocent Drinks launch handmade tweets campaign

Everyone in the PR/Marketing world knows that Innocent Drinks is good at social media and engaging their audience. It’s a given. So it’s no surprise that they’ve come up with a cute Twitter campaign where they’re creating handmade tweets instead of typed tweets, inviting their followers to request what they create. After tweeting the above from their Twitter account (@innocent) this morning,...

Brands jump on #BusterTheBoxer bandwagon

Merry Christmas! It’s now safe to say, as the indomitable festive event that is the unveiling of the John Lewis ad hit us right in the feels today. As promised, #BusterTheBoxer didn’t pull the emotional punch of previous ads, but it still spawned parodies, memes and other piggybacking tactics from brands. Some were good, some not so much. Here are my picks: Paddy Power You get the sense over at Paddy...

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