Tony Robinson makes commuting bearable

In a good piece of comedy PR by TV chanel Gold, actor and celebrity archaelogist, Tony Robinson has teamed up with Chiltern Railways to train railway staff to deliver comedy announcements.   He worked with Richard Preddy, a scriptwriter for Green Wing. Richard Preddy wrote the lines while Robinson trained the staff to help them learn the lines. It generated huge coverage appearing in the Evening Standard, Brand...

Betfair help Spurs get behind Bayern Munich with Lederhosen

Betfair has designed lederhosen in Tottenham Hotspur colours for fans of the North London club to show their support for Bayern Munich, who will be playing London rivals Chelsea in this Saturday’s Champion’s League final. Spurs fans will be backing the Bavarian team to beat Chelsea in Barvarian tradional dress.   Betfair, one of the UK’s largest online bookmaking sites, have produced the...

Free customised copies of Max Payne 3 offered to hero’s namesakes

To celebrate the release of Max Payne 3 this Friday, video game price comparison and swap site Playr2 is offering anybody called Max or Maxine Payne the chance to win a free copy of the game, complete with a customised cover including their face. To win a copy on the platform of their choice, all namesakes have to do is write ‘I AM MAX PAYNE‘ here on the site’s Facebook wall this...

Stunt launched to stop people urinating in Amsterdam’s canals

Amsterdam’s water supplier Waternet wanted to discourage people from urinating in the city’s canals during the national Queen’s Day holiday in April. So, ad agency Achtung! set up a contest called ‘Potje Pissen’ (which translates to ‘piss off’), where several brightly coloured urinals were created and installed at various points on the Amsterdam canal. The urinals were...

Weetabix sends customised boxes to celebs in fun PR stunt, including @MissAmyChilds

Weetabix has launched Jubilee-inspired limited-edition packaging. To celebrate it and gain some social media love, they sent this hamper to Heat magazine’s offices, prompting Heat to tweet about it to their 288,000 followers: The cereal manufacturer has also sent some customised boxes out to a few celebrities, including Evanna Lynch who played Luna in the Harry Potter films and subsequently tweeted about it...