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The BBQ Beard-Pinny – Tabasco partners with Urbanology to create must-have hipster BBQ accessory

What do you get when you cross a BBQ with a hipster? A messy beard, that’s what! To solve this sticky problem, hot sauce brand (and BBQ staple) Tabasco and ‘hipster lifestyle brand’ Urbanology have created the limited-edition beard pinny. Observe: The must-have accessory is part of a range of BBQ products on sale, with profits going to children’s food charity Magic Breakfast. Other products...

Tesco introduce tannoy takeover for Father’s Day

It’s PR 101 to base PR campaigns around special occasions such as Father’s Day. What is a bit trickier is delivering a genuine message not a tacky one, and Tesco has nailed it. Tesco kicked off the campaign, ‘Tannoy Takeover’, by airing a series of adverts showing the tannoy Father’s Day messages in action (if you didn’t get all warm and fuzzy inside I’d suggest you go see...

More Than launch Pet Paws-Port photo booth

Insurance company, More Than, is set to unveil a new Pet Paws-Port Booth as part of its new campaign focused on travelling with animals. The booth will open on the 22nd of this month and will sit at Victoria Park in London, as well as running from 24-25 June at DogFest in Knebworth. There will also be a a number of pet stylists and groomers working at More Than’s grooming station at the instalment to make...

Top 10 PR and marketing stunts and campaigns of May 2017

Firstly, apologies for missing a top ten post. They take quite a bit of time to put together and given everybody involved in the site does this voluntarily, I struggled to find the time! Here’s the last one we did, in case you missed it. Secondly, since that post, my book, Myths of PR, became the best-selling PR book on Amazon. SERIOUSLY: I know many of you will have been behind some of the sales and lovely...

Baywatch movie floats world record breaking beach ball down the Thames; no one cares

You read that right, people of PR land. Just when you thought the trope of floating shit down the Thames was dead and buried, the new Baywatch movie, or rather, Paramount Pictures, tried to prove us all wrong. Off the back of the Slow Mo Marathon (a stunt which I really liked) to promote the film, this feels like a disappointing effort from the guys at Paramount to drum up some last minute publicity. A quick...

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