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Heinz approves ads first proposed in Mad Men ’50 years ago’

In a case of life imitating art, Heinz has given the go-ahead on a series of adverts first proposed for the brand by none-other than Mad Men’s Don Draper: In episode ‘To Have and to Hold’ from season six (aired in 2013), Draper pitched the idea to Heinz that a campaign needn’t feature the product at all, “because the consumer will complete the thought. The product will be in their...

Cheltenham Races PR stunts – Paddy Power out of the blocks with Putin and Trump on a horse

It’s Cheltenham Races this week. For the uninitiated, the races is a festival in my home county of Gloucestershire where people drink overpriced Guinness (even if they hate it), wear their dad’s tweed jacket – or mum’s hat – and gamble on horses with names like ‘Steampunk Pussface’ or ‘Wangers and Mash’. Winners and losers alike then stumble off for a night out...

The ‘pawfect’ car for dog lovers – Nissan unveils concept to promote new 4×4

Concept campaigns exist in an odd corner of the PR/marketing world. We all know that they’re not *real* innovation. They exist almost exclusively to gain coverage and, very occasionally, highlight what could be. It’s fun to imagine, until things get to the point where we have ‘trainers that enable you to order pizza with the click of your ankles‘. Here’s another concept campaign that...

No more bull – statue stands defiant on International Women’s Day

Disclaimer – I LOVE this. US fund manager State Street, has placed a statue of a defiant girl staring down the infamous Wall Street Bull in a stunt that’s delighted social media this International Women’s Day. The bronze statue was placed to highlight the lack of women on corporate boards of financial institutions and the long-debated gender pay gap in financial companies and wider...

BrewDog announces world’s first craft beer hotel

Hot on the heels of its Puppy Parental Leave story last month, craft beer company BrewDog has announced it will be building the world’s first craft beer hotel. Alcohol-themed hotels have turned into a bit of a ‘thing’ in PR land of late (I’m looking at you, The Distillery) and BrewDog has jumped on board with its own offering – a beer lover’s dream just a ‘hop’ across...

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