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Amnesty International give Aleppo bombings a new sense of reality

Over the Christmas period people tend to push difficult and distressing thoughts out of their mind, and stress themselves with only the smallest of problems. Will the turkey be too dry? (Possibly) Will my family argue? (Almost definitely). However, Amnesty International decided to bring our attention back to the humanitarian crisis in Aleppo, Syria. On New Years Eve when the clock struck midnight and fireworks...

Maltesers create braille billboard to mark World Braille Day

Maltesers has been championing disability and promoting inclusiveness for a while now with its ‘Look on the Light side’ campaign and rightly so! World Braille Day is on the 4th January every year and this year the confectionery brand, owned by Mars, created a special build OOH (out of home) advert display at a Farringdon bus station in London, to raise awareness of the day and of course promote the...

Oxfam uses VR technology to encourage donations

Oxfam has begun using Samsung VR headsets to show customers where their donations are going (literally). The stunts purpose is to highlight the importance of what Oxfam does and the people who their work reaches, as well as giving customers a clear insight into where their money is being spent. The charity has been using Samsung’s Virtual Reality technology coupled with immersive headphones to give an...

So long 2016, we’ll snooze until 2017

The quiet news period in between Christmas and New Year is perfect for sowing the final story of the year – there is reduced competition as PRs head off on their festive holidays and news room journalists are to a minimum meaning they need support and a lighthearted story or two.   Here is a great example of taking advantage of the quiet news agenda and piggybacking on a topic all news outlets will no...

Pay for your meals with calories at David Lloyd Leisure

David Lloyd Leisure Centre is giving their members a chance to earn their food by burning calories. The cafe is called ‘Run For Your Bun’ and is part of a scheme to highlight the important part which food plays in maintaining a balanced diet. Members will have to perform a high intensity, 10 minute interval on the exercise machines which has been created by the personal trainers at David Lloyd. The...

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