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Samsung ad model interacts with commuters in real time stunt

To promote its new Gear S3 smart watch in Tel-Aviv, Israel, Samsung put this bus stop ad campaign together. The ad looks pretty standard fare – a male model posing with his watch under the brand name and tagline ‘Frontier – The time is now’ – until members of the public realise the model is being live-streamed as he starts to interact with them. A nice campaign, and a quick post...

Forget ripped, it’s time for ribbed as Durex India launches jeans

Durex India surprised fans on social media this morning with the launch of #DurexJeans – honestly. Indian brand ambassador, Bollywood favourite Ranveer Singh, appeared in a cheeky teaser video as the first person to try on the latest fashion must have. Apparently it was a perfect fit…   We’re launching Jeans! And Ranveer’s gonna be trying out his first ever. Excited? Well, that’s our...

Superdry installs ‘smart mirror’ to let shoppers try clothes on shop floor

Changing room shame could soon be a thing of the past as Superdry installs the first smart mirror at its flagship store in Berlin. Designed by agency SeymourPowell, the mirror uses customer’s movements to dress their ‘reflection’ in the latest collection. When not in use, the mirror becomes part of the store’s marketing, showcasing the latest products. Technology and fashion have long been...

John Lewis hosts Christmas ‘Treetorials’ to shoppers

John Lewis is injecting a bit of festive spirit into education this Christmas and has been hosting Christmas tree masterclasses to shoppers at the London Oxford street store every Thursday from the 1st December. Shoppers will be taught how to best style their tree to complement their home, how to make a real tree last as long as possible and what the key trends are this year by a Christmas tree expert. John Lewis...

Adidas creates trainers made from recycled ocean waste

Last year, Adidas created a prototype of a 3D printed trainer made from recycled plastic ocean waste. The project was in partnership with Parley for the Oceans, an organization that raises awareness about the environmental destruction of the oceans. To follow on from that, Adidas and Parley have launched a competition, giving 50 fans the chance to win a pair of the limited edition ocean waste trainers. The...

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