The best stunts and campaigns in one place
Follow us on Twitter
Currently Browsing: Fashion

The BBQ Beard-Pinny – Tabasco partners with Urbanology to create must-have hipster BBQ accessory

What do you get when you cross a BBQ with a hipster? A messy beard, that’s what! To solve this sticky problem, hot sauce brand (and BBQ staple) Tabasco and ‘hipster lifestyle brand’ Urbanology have created the limited-edition beard pinny. Observe: The must-have accessory is part of a range of BBQ products on sale, with profits going to children’s food charity Magic Breakfast. Other products...

NIKE creates world’s first LED track when runners can race themselves

I’m not going to play it down – this is insanely cool from NIKE. The sportswear giant has created the ultimate pop-up for runners – the world’s first LED running track where you can actually race yourself. The figure-of-eight arena takes up a whole city block in Manila and is cleverly shaped like a NIKE’s LunarEpic running shoe. The 200 metre track is lined with LED screens which allow...

Samsung ad model interacts with commuters in real time stunt

To promote its new Gear S3 smart watch in Tel-Aviv, Israel, Samsung put this bus stop ad campaign together. The ad looks pretty standard fare – a male model posing with his watch under the brand name and tagline ‘Frontier – The time is now’ – until members of the public realise the model is being live-streamed as he starts to interact with them. A nice campaign, and a quick post...

Forget ripped, it’s time for ribbed as Durex India launches jeans

Durex India surprised fans on social media this morning with the launch of #DurexJeans – honestly. Indian brand ambassador, Bollywood favourite Ranveer Singh, appeared in a cheeky teaser video as the first person to try on the latest fashion must have. Apparently it was a perfect fit…   We’re launching Jeans! And Ranveer’s gonna be trying out his first ever. Excited? Well, that’s our...

Superdry installs ‘smart mirror’ to let shoppers try clothes on shop floor

Changing room shame could soon be a thing of the past as Superdry installs the first smart mirror at its flagship store in Berlin. Designed by agency SeymourPowell, the mirror uses customer’s movements to dress their ‘reflection’ in the latest collection. When not in use, the mirror becomes part of the store’s marketing, showcasing the latest products. Technology and fashion have long been...

« Previous Entries