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Adidas creates trainers made from recycled ocean waste

Last year, Adidas created a prototype of a 3D printed trainer made from recycled plastic ocean waste. The project was in partnership with Parley for the Oceans, an organization that raises awareness about the environmental destruction of the oceans. To follow on from that, Adidas and Parley have launched a competition, giving 50 fans the chance to win a pair of the limited edition ocean waste trainers. The...

Nike unveil billboard declaring this athlete the ‘greatest ever’

Having won 21 grand slams during her 15 year career, and been named Sportsperson of the year by Sports Illustrated, Serena Williams understandably doesn’t want to be remembered as ‘one of the greatest female athletes’ of all time. The 34 year old wants to be remembered as ‘one of the greatest athletes all time’, male or female. Nike spotted an opportunity to go one step further for...

São Bernardo Plaza Shopping welcomes you to ‘The Empty Shop’.

When winter comes, it’s not uncommon to find clothing donation boxes in places like the malls, supermarkets or pharmacys. The São Bernardo Plaza Shopping mall decided to take their winter clothing donation campaign further by the creating “The Empty Shop”. Strategically located at the heart of the mall, “The Empty Shop” has empty hangers, empty racks and shelves, also naked...

Lyst launches controversial ‘canine collection’ & receives huge backlash

Lyst, a fashion e-commerce site if you didn’t know, launched the world’s first ever ‘canine collection‘ yesterday (9/5/16). It is exactly how it sounds, a page dedicated to selling 33 different dog breeds, from French Bulldogs to Dalmatians. Now this might be a quite obvious PR stunt to media folk, however if like myself, you adore animals (I am the proud Mother to a Cocker Spaniel and cat),...

Lush open up pop-up cinema to promote new fragrances

Lush are always finding new ways to keep your senses happy, with the latest bath bombs, make-up and skin products – they have it covered! Although this isn’t the first time, Lush will be opening a cinematic scent experience at its London Oxford street store, in the form of a pop-up cinema – popcorn included. Hurrah! This event is to promote Lush’s new Gorilla perfume range and in particular...

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