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São Bernardo Plaza Shopping welcomes you to ‘The Empty Shop’.

When winter comes, it’s not uncommon to find clothing donation boxes in places like the malls, supermarkets or pharmacys. The São Bernardo Plaza Shopping mall decided to take their winter clothing donation campaign further by the creating “The Empty Shop”. Strategically located at the heart of the mall, “The Empty Shop” has empty hangers, empty racks and shelves, also naked...

Lyst launches controversial ‘canine collection’ & receives huge backlash

Lyst, a fashion e-commerce site if you didn’t know, launched the world’s first ever ‘canine collection‘ yesterday (9/5/16). It is exactly how it sounds, a page dedicated to selling 33 different dog breeds, from French Bulldogs to Dalmatians. Now this might be a quite obvious PR stunt to media folk, however if like myself, you adore animals (I am the proud Mother to a Cocker Spaniel and cat),...

Lush open up pop-up cinema to promote new fragrances

Lush are always finding new ways to keep your senses happy, with the latest bath bombs, make-up and skin products – they have it covered! Although this isn’t the first time, Lush will be opening a cinematic scent experience at its London Oxford street store, in the form of a pop-up cinema – popcorn included. Hurrah! This event is to promote Lush’s new Gorilla perfume range and in particular...

Skol Beats makes Masquerade Ball technological for Carnaval in Brasil.

Trying to recreate the beauty and mystery from the traditional Marquerade Ball from the European Carnivals, Skol Beats created this interesting stunt during Rio Music Carnival event on February 6th. At the party, 5.000 masks were distributed to the attendees, which were powered by technology developed at MIT, that allowed the mask to be connected to the guest’s Facebook profile, and used that data and...

Open Bionics create Disney-Themed 3D Printed Bionic Arms for Little Heroes

Not exactly a stunt, but a remarkable way of extending a company’s brand and products, in this case using valuable IPs they own. As a part of the Disney Accelerator program, UK startup Open Bionics has been developing Disney-inspired bionic limbs for children who have lost them. The company is building these bionics in the hopes that kids get excited about prosthetics, as the idea of having a robotic hand and...

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