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Nescafé’s ‘Hello Bench’ literally brings strangers together over coffee

In an outdoor marketing effort during the recent Salone del Mobile in Milan – an annual furniture fair, ‘the Nescafé Hello Bench’ was tested out. The bench got shorter when two people sat on it thanks to a couple of sensors, bringing strangers together over coffee. Now, I like this as a concept (look at these bloody ad agencies lording it over us with their excessive budgets, though), and this...

McDonald’s introduces the Frork to scoop up lost toppings

No, I didn’t misspell ‘fork’ in the headline – it’s really a Frork! McDonald’s has created a new utensil that finally (?) lets dinners turn their fries into a more successful scooping machines for those sauce and toppings spillages. Struggling to visualise it? Check it out in action: The Frork has been launched alongside McDonald’s Signature Crafted Recipes range of burgers...

Heineken wants to #OpenYourWorld in new campaign

Heineken is asking us to think differently about the people around us, and about them as a brand, as part of their latest campaign. #OpenYourWorld sees the beer giant try to convince people that although their fundamental beliefs might mean, on the face of it, they can’t enjoy a drink and a chat together, it doesn’t have to be the case. The campaign has been launched with the video ‘Worlds...

Beanz Meanz…Pop-Up!

Can you believe Heniz Baked Beans have been around for over half a century?! To celebrate FIFTY YEARS since the iconic ‘Beanz Meanz Heinz’ ad slogan was first used, the brand has opened a pop-up baked bean café in Selfridges. Customers can get their hands on tomato sauce-drenched deliciousness like beans with crispy bacon, beans with ham hock and beans with scrambled egg, all of which come with the...

Selfridges offer potato peeling lessons to shoppers

So Selfridges has created this campaign called ‘A Home For All’, which is themed around a series of domestic rituals that we all take for granted but actually gives us a sense of ‘self’ – I know what you’re thinking and I’m thinking the same. ‘A Home For All’, which will be running until the 9th June, is located on the lower ground floor of Selfridges on Oxford...

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