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Old Mout Cider reunites Michaela Strachan & Chris Packham to help save the Kiwi

Old Mout Cider has reunited kids TV favourites Michaela Strachan and Chris Packham to help support preservation of the Kiwi. The former Really Wild Show presenters have joined forces with the brand to raise awareness of the endangered bird with a special edition called The Kiwi Wild Show! *childhood flashbacks* Lucky Londoners were invited along to the taping of the one-off special and learn about Kiwis, the native...

Wetherspoons is slashing its food and drink prices tomorrow by 7.5%

Spoons has decided to support Tax Equality Day in the best way for its customers – by reducing prices on all food and drink! If this doesn’t get people through the door then nothing will – everyone loves a good bargain. But it’s also a great PR campaign to raise awareness on the high taxes pubs and restaurants have to pay on any food and drink they sell, whereas supermarkets don’t have to. Tomorrow will...

McDonald’s launches prominent print campaign surrounding its late opening hours

McDonald’s has launched a subtle but striking print campaign to demonstrate its late opening hours. Glowing bulbs were photographed to form the fuzzy but distinguishable shapes of a Big Mac, ice cream sundae and a portion of French fries. Apparently, it took 10 days to construct the light sculptures, using 1,000 LEDs, 80 metres of wire and 400 welds and took two days to complete the photoshoot. This is definitely...

New Marmite site analyses your face to determine whether you’re a lover or a hater

Last week, a story alleging that your love or hatred for Marmite is genetic did the rounds, and picked up a decent spread (sorry) of coverage as a result. Apparently, it was part of the brand’s new campaign, the Marmite Gene Project. This week, the marketing released a micro-site dedicated to, again, using spurious purely-for-PR science to determine whether you’re a lover or a hater. You can’t...

Kettle Chips upgrade London office workers lunches

Free lunch? Don’t mind if I do! Kettle Chips’ new stunt has given Londoners on their lunch break just this, however they did need some persuading… An undercover actor was hired by Kettle Chips to encourage office workers to upgrade their dull lunches in a park in London – the stunt was filmed with hidden cameras and documented the comedic actor as he struggles to get people to have lunch with him, but...

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