The best stunts and campaigns in one place
Follow us on Twitter
Currently Browsing: Food and drink

Tesco introduce tannoy takeover for Father’s Day

It’s PR 101 to base PR campaigns around special occasions such as Father’s Day. What is a bit trickier is delivering a genuine message not a tacky one, and Tesco has nailed it. Tesco kicked off the campaign, ‘Tannoy Takeover’, by airing a series of adverts showing the tannoy Father’s Day messages in action (if you didn’t get all warm and fuzzy inside I’d suggest you go see...

Lucozade provide commuters with free trip on underground with contactless bottles

In the latest in a long list of marketing efforts essentially based around giving people free things to interact with the brand, Lucozade is not only offering commuting Londoners a free bottle, but on account of it being ‘magic’, they’ll get a free tube ride, too. Lucozade is giving away thousands of its bottles at Oxford Circus from Tuesday 30th May – Friday 2nd June 2017. Each bottle has a...

Ben & Jerry’s bans 2 scoops of same flavour in Australia to highlight marriage inequality

Everyone’s favourite ice cream maker, fairtrade advocate and all-round ‘good guys’ Ben & Jerry’s, has taken a stance on same sex marriage in Australia. Seems our friends Down Under are still fighting for marriage equality, and to help them get there, the brand has banned customers from enjoying 2 scoops of the same flavour in its 26 Aussie branches. They’re in good company –...

Nikon set up vision food truck to encourage adults to have eye tests

If you didn’t already know, Nikon don’t just manufacture camera lenses, they also make the lenses you have in your glasses, which makes this recent PR stunt in France by them make a little more sense. The Nikon Vision Food Truck had a menu that resembled an eye test chart, making it possible for members of the public to order only what they were capable of seeing – so if you’re as blind as...

Nescafé’s ‘Hello Bench’ literally brings strangers together over coffee

In an outdoor marketing effort during the recent Salone del Mobile in Milan – an annual furniture fair, ‘the Nescafé Hello Bench’ was tested out. The bench got shorter when two people sat on it thanks to a couple of sensors, bringing strangers together over coffee. Now, I like this as a concept (look at these bloody ad agencies lording it over us with their excessive budgets, though), and this...

« Previous Entries Next Entries »