Share a Coke campaign copies Cadbury

Update (from Rich): As pointed out by a number of people in the comments below and on Twitter, Coke actually ran a similar campaign in Australia in 2011, so if they’re copying anybody, it’s themselves. That said, this post still serves as a chronicle of the company’s most recent campaign (a brilliant way to improve sharing). Original post: One of the best pieces of PR advice I’ve been given...

Nandos first to honour Alex Ferguson in reactive stunt

Often the most effective PR stunts are those that are reactive, and Nandos has proven quickest off the mark by honouring Sir Alex Ferguson’s retirement mere hours after it was announced. The chicken restaurant giant has extended opening times in its Manchester outlets by five minutes, in what they’ve dubbed #NandosFergieTime. The fact that they’ve only opened for an unremarkable five minutes extra makes...

Snickers teams up with Google in brilliant misspelled search terms stunt

Snickers has teamed up with Google in a brilliantly creative SEM stunt to cash in on the most commonly misspelled search terms on Google. Backed by the notion that hungry workers can’t function properly, Snickers identified the top 500 most misspelled words, then bought 25,000 adverts based around those search terms.  When one of these misspelled searches is typed into Google, a tailored ad appears asking the...

Coke plays matchmaker with extra-tight bottles

Coca-Cola found a sneaky way to play Cupid – by selling bottles with extra tight lids, allowing would be Casanovas to save the day for struggling damsels in distress. Explaining that “China is a very tough place to meet someone”, ad agency Leo Burnett Shanghai came up with the stunt as part of the brand’s Icebreaker campaign. They filled a vending machine in “the most romantic park...

Evian: return of the dancing babies

Evian continues to make the most of its Live Young campaign. In 2009 it created the Evian Roller Babies ad, which had more than 67 million views (and that’s just the international version), now the babies are back and they’re cuter than ever. The new advert Baby & Me, created by BECT Paris, has almost 42 million views on YouTube and it’s sure to get many more. After all, who doesn’t want to see adults...