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Budweiser hosts Super Bowl party in Shoreditch

Budweiser is set to host a Super Bowl themed party at Dinemara, a local street food arena in Shoreditch. The event will take place on February 5th and will be showing the Super Bowl on two large screens. Fans will also have access to Dinemara’s extensive choice of eateries, including a number of classic American delicacies like chilli dogs, peanut butter doughnuts and BBQ subs. There will also be (of course)...

Tostitos create new Super Bowl crisp bag that can call you an Uber

Tostitos, an American crisps brand, has designed a breathaliser-esque “chip” bag just in time for the superbowl and it’s aim is to take 25,000 drink drivers off of the road next Sunday. The bag works by using a sensor which can pick up tiny particles of alcohol on peoples breath. If any traces are found the logo on the front of the bag goes red and changes into a steering wheel with the caption...

Maltesers create braille billboard to mark World Braille Day

Maltesers has been championing¬†disability and promoting inclusiveness for a while now with its ‘Look on the Light side’ campaign and rightly so! World Braille Day is on the 4th January every year and this year the confectionery brand, owned by Mars, created a special build OOH (out of home) advert display¬†at a Farringdon bus station in London, to raise awareness of the day and of course promote the...

Pay for your meals with calories at David Lloyd Leisure

David Lloyd Leisure Centre is giving their members a chance to earn their food by burning calories. The cafe is called ‘Run For Your Bun’ and is part of a scheme to highlight the important part which food plays in maintaining a balanced diet. Members will have to perform a high intensity, 10 minute interval on the exercise machines which has been created by the personal trainers at David Lloyd. The...

Airline hosts ‘Bonding Buffet’ to bring solo travellers together at Christmas

I’m a sucker for a Love Actually at the airport moment – they literally make me feel like the Grinch when his heart grows three sizes in one day – so I had to squeeze this in from KLM Royal Dutch Airlines before Christmas. With so many people travelling solo home for the holidays, the airline decided to do something that would bring people together in the true spirit of Christmas before their...

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