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McDonald’s launches prominent print campaign surrounding its late opening hours

McDonald’s has launched a subtle but striking print campaign to demonstrate its late opening hours. Glowing bulbs were photographed to form the fuzzy but distinguishable shapes of a Big Mac, ice cream sundae and a portion of French fries. Apparently, it took 10 days to construct the light sculptures, using 1,000 LEDs, 80 metres of wire and 400 welds and took two days to complete the photoshoot. This is definitely...

New Marmite site analyses your face to determine whether you’re a lover or a hater

Last week, a story alleging that your love or hatred for Marmite is genetic did the rounds, and picked up a decent spread (sorry) of coverage as a result. Apparently, it was part of the brand’s new campaign, the Marmite Gene Project. This week, the marketing released a micro-site dedicated to, again, using spurious purely-for-PR science to determine whether you’re a lover or a hater. You can’t...

Kettle Chips upgrade London office workers lunches

Free lunch? Don’t mind if I do! Kettle Chips’ new stunt has given Londoners on their lunch break just this, however they did need some persuading… An undercover actor was hired by Kettle Chips to encourage office workers to upgrade their dull lunches in a park in London – the stunt was filmed with hidden cameras and documented the comedic actor as he struggles to get people to have lunch with him, but...

Marmite uses science to determine why people are either lovers or haters

Marmite has built its brand on the fact that it’s so divisive – as the slogan goes, you either love it or you hate it. Now Marmite has taken it a step further and got actual science involved to see if there’s a genetic reason why you might be a lover or a hater. Turns out, there is! More than 260 British men and women were part of the study by The Marmite Gene Project and DNAFit which showed that...

Chinese KFC lets you pay for your meal with a smile!

KFC’s new ‘KPRO’ restaurant in Hangzhou, China, lets you pay for your healthy meal simply by smiling at the self-service kiosk. The touchscreen kiosk has a 3D camera mounted on top of it and to claim the free meal, you simply enter your phone number – which is meant to guard people against cheating the system – and let it snap a photo of you. This stunt was used to highlight a new ‘Smile to Pay’...

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