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Helen Mirren calls drink drivers ‘pillocks’ in Budweiser Christmas ad

Beer giant Budweiser has pulled out the stops this year – bringing the the UK’s grand Dame, Helen Mirren, to tick-off would be drink drivers this festive season. The 60-second ad was first shown during the Super Bowl in the US earlier this year, and from today Sky TV viewers and UK cinema-goers will be reminded how stupid drink driving is. Budweiser has teamed up with Uber and the Department of Transport...

Anyone for Chateau Peckham? Laithwaite’s creates UK wine map of 2100

There’s a huge amount of interest in the burgeoning wine in the UK and we’ve all seen the headlines about British sparkling wine giving Champagne a run for its money. It’s a success made largely possible thanks to climate change over the past 30 or 40 years in the South East of England. Prior to that the old world wine producing nations scoffed at the idea of decent English wine. Not...

PETA tricks Londoners into drinking ‘dog’s milk’ in new stunt

Now, I’m mostly-indifferent to PETA (and its supporters would no doubt feel similarly or more strongly towards me, probably because I think animals are often delicious, I’m behind ideas like this and I publicly praise PR efforts like this) but this stunt is hilarious: PETA (People for the Ethical Treatment of Animals) asked Londoners, in focus groups and on the street, to try a new milk...

McVities create wedding cake to save couple’s day

We all know that on a first date it’s vital you both bond over something. For most people this is films, or music, or even politics, but for Tristan and Maria the thing that sealed the deal was their mutual love of Jaffa Cakes, and years later the orange filled circular cakes still have a massive part to play in their relationship. With just a few weeks to go until the big day the pair still had no wedding...

World’s first ‘Hangover Bar’ opened in Amsterdam

The world’s first ‘hangover bar’ has been opened in Amsterdam. Conceived by online mattress brand Matt, the bar is only accessible to people with guilt in their hearts and alcohol in their blood, as measured by a breathalyser-wielding employee at the door. The Hanover Bar is a relaxed space offering people a comfy bed nestled amidst potted plants, their favourite movie(s), hydration, Innocent...

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