The best stunts and campaigns in one place
Follow us on Twitter
Currently Browsing: Health and beauty

Nikon set up vision food truck to encourage adults to have eye tests

If you didn’t already know, Nikon don’t just manufacture camera lenses, they also make the lenses you have in your glasses, which makes this recent PR stunt in France by them make a little more sense. The Nikon Vision Food Truck had a menu that resembled an eye test chart, making it possible for members of the public to order only what they were capable of seeing – so if you’re as blind as...

Testicular Cancer charity asks Kiwis to map out cock and balls with mapping app

Last month Testicular Cancer New Zealand teamed up with FCB New Zealand to kick off a social campaign called #GoBallsOut for Testicular Cancer Awareness Month. The campaign asked men to walk, run, cycle, skip, kayak the outline of a “Cock & Balls” by using fitness Apps such as Strava, MapMyWalk, Runtastic etc. So not only did this campaign get people thinking about one of the most common forms of cancer...

NIKE creates world’s first LED track when runners can race themselves

I’m not going to play it down – this is insanely cool from NIKE. The sportswear giant has created the ultimate pop-up for runners – the world’s first LED running track where you can actually race yourself. The figure-of-eight arena takes up a whole city block in Manila and is cleverly shaped like a NIKE’s LunarEpic running shoe. The 200 metre track is lined with LED screens which allow...

Baby Dove launches with a provocative AI image of the Perfect Mum

Baby Dove launched with a bang in the UK with the image of a flawless, confident and polished young woman on the giant billboard at London’s Waterloo station and the provocative question ‘Is there a perfect mum?’ As planned it triggered a social media debate and backlash around how mums are presented and portrayed in media and advertising. That was the point. There was just one twist: Aimee, the...

Cancer Research UK offers smokers chance to check their lungs

A new interactive campaign from Cancer Research UK is encouraging smokers to check their lung capacity at bus shelters across the country. The outdoor posters invite passersby to blow into a small tube to see how smoking has affected their breathing. The longer they puff into it, the more of the below message is revealed: “If you are a smoker you might not get much further than this line. However, with help...

« Previous Entries