Nicorette has created a new campaign, ‘One Breath’, to coincide with the national UK campaign of ‘Stoptober’, which as I’m sure you know aims to encourage people to stop smoking.
‘One Breath’ is a video campaign that launched on Youtube and Facebook, but unlike most videos the viewer can move the camera angle a full 360 degrees to create a more immersive and engaging...
Today is ‘Restart a Heart’ day. Sorry I didn’t get you anything.
To draw attention to the lack of people that know how to perform CPR, the British Heart Foundation has used Twitter in a way I’ve not seen before.
After ‘liking’ this tweet with the aptly-designed but once much-protested like button:
You’re on Twitter
You go into cardiac arrest
this Tweet to see...
People of a certain age might remember LonelyGirl15 (explainer here on the Guardian – Christ, this was 10 years ago).
Well, a similar social persona being played straight has just been revealed as fictitious, having gained 18,000 followers and ‘more than 50,000 likes’ in a couple of months, posting 150 times.
25 year old Louise Delage cultivated a feed of beach shots, boat parties, fancy...
Durex is ‘launching’ a new aubergine (eggplant in the US)-flavoured range of condoms.
I mean, it’s pretty much a given that it isn’t and it’s a quick and dirty PR stunt, but we’ll all talk about it as if it is, OK?
For those of you not already familiar, the aubergine emoji is commonly used to depict willies.
Yep, I said willies. Laughed as I typed it, too.
Last year, Durex...
A virtual reality experience was hosted by luxury beauty brand Charlotte Tilbury to celebrate the launch of the new fragrance, ‘Scent of a Dream’.
The experience transports viewers into outer space. With model Kate Moss as their celestial guide, they will experience glittering galaxies and feel as if they are in outer space, while ‘experiencing’ the fragrance. Kate Moss is the leading model...