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Swedish pharmacy uses electronic ad board to humiliate smokers

Swedish pharmacy chain Apotek Hjartat has used a digital advertising board to cough at passers by who smoke. The panel uses an extremely sensitive smoke detector and when activated plays a video of people coughing. The stunt was the idea of Akestam Holst working in conjunction with Apotek Hjartat who wanted to encourage people to carry out their New Years resolution to quit smoking. Even though the pharmaceutical...

Café that accepts exercise as payment opens in London

Major gym brand, David Lloyd Clubs, has opened the world’s first café that accepts exercise as payment in a bid to tackle the nation’s weight problem. Aptly named ‘Run for your Bun!’, there are no tills or card payment machines – once you’ve chosen your (healthy) lunch you jump on the rowing, running and cycling machines for some HIIT training to pay off your meal. Once...

Pay for your meals with calories at David Lloyd Leisure

David Lloyd Leisure Centre is giving their members a chance to earn their food by burning calories. The cafe is called ‘Run For Your Bun’ and is part of a scheme to highlight the important part which food plays in maintaining a balanced diet. Members will have to perform a high intensity, 10 minute interval on the exercise machines which has been created by the personal trainers at David Lloyd. The...

David Beckham’s tattoos come to life in child abuse campaign

Visually fascinating creative campaign, this – and brilliant use of a celebrity ambassador. David Beckham’s tattoos have been animated in a Unicef film highlighting child abuse, centering on the notion that physical and emotional abuse leaves ‘lasting marks’. Ex-footballer Beckham, who is famously heavily tattooed, is a Unicef goodwill ambassador. The campaign is called...

PETA tricks Londoners into drinking ‘dog’s milk’ in new stunt

Now, I’m mostly-indifferent to PETA (and its supporters would no doubt feel similarly or more strongly towards me, probably because I think animals are often delicious, I’m behind ideas like this and I publicly praise PR efforts like this) but this stunt is hilarious: PETA (People for the Ethical Treatment of Animals) asked Londoners, in focus groups and on the street, to try a new milk...

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