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New Zealand Fire Service create virtual 360 degree house fire in online first

The New Zealand Fire Service in partnership with FCB New Zealand has created a virtual reality home fire escape experience. The 360 technology allows participants to try and escape a house fire, which uses footage from an actual fire filmed at a derelict house (the team used cameras that could withstand serious heat obviously). Users come up against a series of obstacles, such as a locked door and a jammed window,...

One Water trial new ‘dirty’ packaging to highlight World Water Day

British bottling water brand, One Water, an organisation that allocates all of its profits to global clean water projects, is going to be trialing new packaging to coincide with World Water Day on March 22nd. The new packaging will include a sleeve that will make the bottle look like it contains dirty water instead of spring water, in the hope it will raise awareness of its cause and help reach its fundraising...

Forget ripped, it’s time for ribbed as Durex India launches jeans

Durex India surprised fans on social media this morning with the launch of #DurexJeans – honestly. Indian brand ambassador, Bollywood favourite Ranveer Singh, appeared in a cheeky teaser video as the first person to try on the latest fashion must have. Apparently it was a perfect fit…   We’re launching Jeans! And Ranveer’s gonna be trying out his first ever. Excited? Well, that’s our...

BrewDog announces world’s first craft beer hotel

Hot on the heels of its Puppy Parental Leave story last month, craft beer company BrewDog has announced it will be building the world’s first craft beer hotel. Alcohol-themed hotels have turned into a bit of a ‘thing’ in PR land of late (I’m looking at you, The Distillery) and BrewDog has jumped on board with its own offering – a beer lover’s dream just a ‘hop’ across...

Skin Care Cymru risk wrath of Welsh people by replacing iconic dragon with lobster on flags

As the people of Wales, and ex-pats like myself, woke to celebrate St. David’s Day this morning, many would have looked for the familiar sight of the Welsh flag to get them going. Imagine their surprise when they spotted that at 30 landmark sites around Wales, including Cardiff’s Wales Millennium Centre and Pembroke Castle, the iconic red dragon has been replaced by…a red lobster. Skin Care...

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