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Currently Browsing: Health and beauty

BrewDog announces world’s first craft beer hotel

Hot on the heels of its Puppy Parental Leave story last month, craft beer company BrewDog has announced it will be building the world’s first craft beer hotel. Alcohol-themed hotels have turned into a bit of a ‘thing’ in PR land of late (I’m looking at you, The Distillery) and BrewDog has jumped on board with its own offering – a beer lover’s dream just a ‘hop’ across...

Skin Care Cymru risk wrath of Welsh people by replacing iconic dragon with lobster on flags

As the people of Wales, and ex-pats like myself, woke to celebrate St. David’s Day this morning, many would have looked for the familiar sight of the Welsh flag to get them going. Imagine their surprise when they spotted that at 30 landmark sites around Wales, including Cardiff’s Wales Millennium Centre and Pembroke Castle, the iconic red dragon has been replaced by…a red lobster. Skin Care...

P0rn site responds to archaic Utahn bill by redirecting all traffic to sex ed videos

P0rn site xHamster has capitalised on a rejected bill, responding with a PR move that is both well-judged and, well, a good thing. According to this on Vocativ, “in a 12-2 vote, the House Education Committee [in Utah, USA on Monday] struck down a bill that would have given parents the ability to choose to opt their kid into comprehensive sex education including instruction on consent and emergency...

Swedish pharmacy uses electronic ad board to humiliate smokers

Swedish pharmacy chain Apotek Hjartat has used a digital advertising board to cough at passers by who smoke. The panel uses an extremely sensitive smoke detector and when activated plays a video of people coughing. The stunt was the idea of Akestam Holst working in conjunction with Apotek Hjartat who wanted to encourage people to carry out their New Years resolution to quit smoking. Even though the pharmaceutical...

Café that accepts exercise as payment opens in London

Major gym brand, David Lloyd Clubs, has opened the world’s first café that accepts exercise as payment in a bid to tackle the nation’s weight problem. Aptly named ‘Run for your Bun!’, there are no tills or card payment machines – once you’ve chosen your (healthy) lunch you jump on the rowing, running and cycling machines for some HIIT training to pay off your meal. Once...

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