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PETA tricks Londoners into drinking ‘dog’s milk’ in new stunt

Now, I’m mostly-indifferent to PETA (and its supporters would no doubt feel similarly or more strongly towards me, probably because I think animals are often delicious, I’m behind ideas like this and I publicly praise PR efforts like this) but this stunt is hilarious: PETA (People for the Ethical Treatment of Animals) asked Londoners, in focus groups and on the street, to try a new milk...

Nicorette creates 360 degree video for new ‘One Breath’ campaign

Nicorette has created a new campaign, ‘One Breath’, to coincide with the national UK campaign of ‘Stoptober’, which as I’m sure you know aims to encourage people to stop smoking. ‘One Breath’ is a video campaign that launched on Youtube and Facebook, but unlike most videos the viewer can move the camera angle a full 360 degrees to create a more immersive and engaging...

British Heart Foundation finds new way to Twitter users’ hearts

Today is ‘Restart a Heart’ day. Sorry I didn’t get you anything. To draw attention to the lack of people that know how to perform CPR, the British Heart Foundation has used Twitter in a way I’ve not seen before. After ‘liking’ this tweet with the aptly-designed but once much-protested like button: You’re on Twitter Your stops You go into cardiac arrest this Tweet to see...

Popular Instagram account revealed as campaign to raise awareness of alcoholism in young people

People of a certain age might remember LonelyGirl15 (explainer here on the Guardian – Christ, this was 10 years ago). Well, a similar social persona being played straight has just been revealed as fictitious, having gained 18,000 followers and ‘more than 50,000 likes’ in a couple of months, posting 150 times. 25 year old Louise Delage cultivated a feed of beach shots, boat parties, fancy...

Durex ‘launching’ aubergine-flavoured savoury condom range

Durex is ‘launching’ a new aubergine (eggplant in the US)-flavoured range of condoms. I mean, it’s pretty much a given that it isn’t and it’s a quick and dirty PR stunt, but we’ll all talk about it as if it is, OK? For those of you not already familiar, the aubergine emoji is commonly used to depict willies. Yep, I said willies. Laughed as I typed it, too. Last year, Durex...

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