The best stunts and campaigns in one place
Follow us on Twitter
Currently Browsing: Off the Record

Lyst launches controversial ‘canine collection’ & receives huge backlash

Lyst, a fashion e-commerce site if you didn’t know, launched the world’s first ever ‘canine collection‘ yesterday (9/5/16). It is exactly how it sounds, a page dedicated to selling 33 different dog breeds, from French Bulldogs to Dalmatians. Now this might be a quite obvious PR stunt to media folk, however if like myself, you adore animals (I am the proud Mother to a Cocker Spaniel and cat),...

Off the Record: PRs, stop bleating on about measurement and just bloody do it

This morning, Twitter (and by that, I mean PR people on Twitter) piled in to have yet another go at AVE, because it appears certain PR services still relay it and/or ‘PR Value’ as result metrics, seemingly sparked by the PRCA’s short bash at a white paper from an industry supplier, Meltwater. Cue droves of PR people falling over themselves to say the right words in the right order; with the...

PR and marketing client matchmaking service launches

Towards the end of April, I had the idea to turn the community and databases I’ve built over the years into a network that could prove both useful and profitable to every person on it and using it. I wanted to build a marketing client matchmaker network, covering many areas of marketing (although I knew PR was likely to be the primary discipline given PRexamples’ and my Twitter audience). Here’s how I...

Off the Record: PRs CAN prove how much money we make for clients – and here’s how

I should start by saying I’m very aware, for those of you reading this in the UK as I publish it, this is not your typical, lightweigh Friday/weekend hometime-type reading. I did offer it to a popular marketing site I thought it worked better for earlier in the week but (life story alert), as I’m going away on holiday on Monday (for a week of checking my emails on the beach on the sly) and...

Why your PR campaign should involve infographics

If you work in SEO, content marketing, or any industry related to PR, you shouldn’t be a stranger to infographics. Combining visuals, information, and effective design, companies have recently been using these pieces to present data to their readers in an easy to digest manner. Some would argue these pieces are just a passing fad, but – when done correctly – they can present information in a compelling and...

« Previous Entries