Posted by Lydia Bryant
on 10th Apr 2017 in ALL
, Food and drink
So Selfridges has created this campaign called ‘A Home For All’, which is themed around a series of domestic rituals that we all take for granted but actually gives us a sense of ‘self’ – I know what you’re thinking and I’m thinking the same.
‘A Home For All’, which will be running until the 9th June, is located on the lower ground floor of Selfridges on Oxford...
The New Zealand Fire Service in partnership with FCB New Zealand has created a virtual reality home fire escape experience.
The 360 technology allows participants to try and escape a house fire, which uses footage from an actual fire filmed at a derelict house (the team used cameras that could withstand serious heat obviously). Users come up against a series of obstacles, such as a locked door and a jammed window,...
British bottling water brand, One Water, an organisation that allocates all of its profits to global clean water projects, is going to be trialing new packaging to coincide with World Water Day on March 22nd.
The new packaging will include a sleeve that will make the bottle look like it contains dirty water instead of spring water, in the hope it will raise awareness of its cause and help reach its fundraising...
In a case of life imitating art, Heinz has given the go-ahead on a series of adverts first proposed for the brand by none-other than Mad Men’s Don Draper:
In episode ‘To Have and to Hold’ from season six (aired in 2013), Draper pitched the idea to Heinz that a campaign needn’t feature the product at all, “because the consumer will complete the thought. The product will be in their...
Posted by Rich Leigh
on 9th Mar 2017 in ALL
Concept campaigns exist in an odd corner of the PR/marketing world.
We all know that they’re not *real* innovation. They exist almost exclusively to gain coverage and, very occasionally, highlight what could be. It’s fun to imagine, until things get to the point where we have ‘trainers that enable you to order pizza with the click of your ankles‘.
Here’s another concept campaign that...