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Deliveroo trolls UberEats by giving away free doughnuts because UberEats stunt fails massively

So I wrote a PR Examples post yesterday about the Krispy Kreme stunt with UberEats and the fact that it bombed when the UberEats app crashed. Today I see that Deliveroo has an awesome PR team because they saw what was happening with UberEats and decided to offer free doughnuts in person… with no risk of the website crashing. At least 1,000 doughnuts were handed out at Cannon Street, Liverpool Street and Kings...

TK Maxx delivers fake snow to customers

Ahhh the brands have started their Christmas PR stunts and I couldn’t be happier! TK Maxx is hiding a limited number of special snow globes in a few Irish stores from the 18th November, and if you happen to find one, which seems easy seeing as the globes are 2 foot long, then the discount store will deliver fake snow to your house. The advert’s pretty great as well. You might think this is a bit of a...

Krispy Kreme gave away 36,000 FREE doughnuts… But it didn’t quite go to plan

Yesterday, Krispy Kreme gave away 36,000 free doughnuts through the UberEats app. Unfortunately, it was only in London BUT the lucky people claiming would be getting a dozen! All Krispy Kreme were asking was for the public to download the UberEats app and order from 2pm. Simple enough right? Unfortunately not… The public were a bit too eager to claim the free doughnuts – well of course – and the UberEats app...

London’s iconic statues are wrapped up in red coats for Wrap up London

Iconic statues in London have been covered up in red coats to encourage Londoners to donate their old coats to those in need in this year’s Wrap up London campaign. Last weekend, three London statues in high traffic areas – Sherlock Holmes at Baker Street station, Amy Winehouse at Camden Market, and Kinder Transport at Liverpool Street station – were given bright red coats to raise awareness for the cause. In...

Booking.com created ‘Britain’s highest bedroom’ for Bonfire Night

Holiday site, Booking.com, created a bedroom at the top of the Shard to give a couple an amazing view of the Bonfire Night celebrations. The Shard is the tallest building in Western Europe, and Booking.com said the room it created was Britain’s highest bedroom. According to the brand, it was the first time someone had stayed overnight at the viewing platform. Booking.com launched a competition for the chance to...

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