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Tesco introduce tannoy takeover for Father’s Day

It’s PR 101 to base PR campaigns around special occasions such as Father’s Day. What is a bit trickier is delivering a genuine message not a tacky one, and Tesco has nailed it. Tesco kicked off the campaign, ‘Tannoy Takeover’, by airing a series of adverts showing the tannoy Father’s Day messages in action (if you didn’t get all warm and fuzzy inside I’d suggest you go see...

More Than launch Pet Paws-Port photo booth

Insurance company, More Than, is set to unveil a new Pet Paws-Port Booth as part of its new campaign focused on travelling with animals. The booth will open on the 22nd of this month and will sit at Victoria Park in London, as well as running from 24-25 June at DogFest in Knebworth. There will also be a a number of pet stylists and groomers working at More Than’s grooming station at the instalment to make...

Lucozade provide commuters with free trip on underground with contactless bottles

In the latest in a long list of marketing efforts essentially based around giving people free things to interact with the brand, Lucozade is not only offering commuting Londoners a free bottle, but on account of it being ‘magic’, they’ll get a free tube ride, too. Lucozade is giving away thousands of its bottles at Oxford Circus from Tuesday 30th May – Friday 2nd June 2017. Each bottle has a...

Nikon set up vision food truck to encourage adults to have eye tests

If you didn’t already know, Nikon don’t just manufacture camera lenses, they also make the lenses you have in your glasses, which makes this recent PR stunt in France by them make a little more sense. The Nikon Vision Food Truck had a menu that resembled an eye test chart, making it possible for members of the public to order only what they were capable of seeing – so if you’re as blind as...

Testicular Cancer charity asks Kiwis to map out cock and balls with mapping app

Last month Testicular Cancer New Zealand teamed up with FCB New Zealand to kick off a social campaign called #GoBallsOut for Testicular Cancer Awareness Month. The campaign asked men to walk, run, cycle, skip, kayak the outline of a “Cock & Balls” by using fitness Apps such as Strava, MapMyWalk, Runtastic etc. So not only did this campaign get people thinking about one of the most common forms of cancer...

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