Posted by Cal Gable
on 19th Jan 2017 in ALL
, Health and beauty
Swedish pharmacy chain Apotek Hjartat has used a digital advertising board to cough at passers by who smoke.
The panel uses an extremely sensitive smoke detector and when activated plays a video of people coughing. The stunt was the idea of Akestam Holst working in conjunction with Apotek Hjartat who wanted to encourage people to carry out their New Years resolution to quit smoking.
Even though the pharmaceutical...
Creating an unusual smelling candle is the oldest trick in the PR book it seems (KFC chicken candle, Pringles candle) along with floating something massive down the Thames.
But hey-ho, Capcom has done just that to promote the upcoming release of Resident Evil 7, a game based on the popular horror films of the same name.
The candle apparently smells like “old timber, leather, and maybe some blood”, and is...
Maltesers has been championing disability and promoting inclusiveness for a while now with its ‘Look on the Light side’ campaign and rightly so!
World Braille Day is on the 4th January every year and this year the confectionery brand, owned by Mars, created a special build OOH (out of home) advert display at a Farringdon bus station in London, to raise awareness of the day and of course promote the...
Posted by Cal Gable
on 3rd Jan 2017 in ALL
Oxfam has begun using Samsung VR headsets to show customers where their donations are going (literally).
The stunts purpose is to highlight the importance of what Oxfam does and the people who their work reaches, as well as giving customers a clear insight into where their money is being spent. The charity has been using Samsung’s Virtual Reality technology coupled with immersive headphones to give an...
Posted by James Crawford
on 31st Dec 2016 in ALL
The quiet news period in between Christmas and New Year is perfect for sowing the final story of the year – there is reduced competition as PRs head off on their festive holidays and news room journalists are to a minimum meaning they need support and a lighthearted story or two.
Here is a great example of taking advantage of the quiet news agenda and piggybacking on a topic all news outlets will no...