British bottling water brand, One Water, an organisation that allocates all of its profits to global clean water projects, is going to be trialing new packaging to coincide with World Water Day on March 22nd.
The new packaging will include a sleeve that will make the bottle look like it contains dirty water instead of spring water, in the hope it will raise awareness of its cause and help reach its fundraising...
In a case of life imitating art, Heinz has given the go-ahead on a series of adverts first proposed for the brand by none-other than Mad Men’s Don Draper:
In episode ‘To Have and to Hold’ from season six (aired in 2013), Draper pitched the idea to Heinz that a campaign needn’t feature the product at all, “because the consumer will complete the thought. The product will be in their...
Posted by Rich Leigh
on 9th Mar 2017 in ALL
Concept campaigns exist in an odd corner of the PR/marketing world.
We all know that they’re not *real* innovation. They exist almost exclusively to gain coverage and, very occasionally, highlight what could be. It’s fun to imagine, until things get to the point where we have ‘trainers that enable you to order pizza with the click of your ankles‘.
Here’s another concept campaign that...
London’s been given a good ‘porking’, thanks to this new stunt from Peperami:
Peperami’s phallic Animal is ‘on a mission to leave no hole unfilled’, punning his way around the capital and across social media as he draws attention to pot holes or ‘Hangry Holes’. If you’ve ever wondered just how far you can stretch a joke about meat filling a hole, this is the...
Posted by Lydia Bryant
on 22nd Feb 2017 in ALL
Car sharing company, HiyaCar, has created a ‘mobile office’ for frustrated commuters in London who have had their journey to work disrupted by today’s tube strike.
The van was giving out free coffee and hosting free wifi this morning – something I’m sure stressed and late employees appreciated.
This quick and simple stunt received good interaction and engagement on Twitter, with many...