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Edelman UK’s launched #betahunt – a digital graduate hunt with a difference

Edelman (number 1 in PR Week’s Top 150 agencies) has gone all Ready Player One with its newest graduate hunt, and not only is it more akin to what you’d expect from MI5 than anything I’ve seen in the industry on the recruitment front before, it really is great fun. The scheme is described in the FAQ as Edelman UK’s ‘refreshed graduate scheme’. The agency’s done away with the...

Swedish pharmacy uses electronic ad board to humiliate smokers

Swedish pharmacy chain Apotek Hjartat has used a digital advertising board to cough at passers by who smoke. The panel uses an extremely sensitive smoke detector and when activated plays a video of people coughing. The stunt was the idea of Akestam Holst working in conjunction with Apotek Hjartat who wanted to encourage people to carry out their New Years resolution to quit smoking. Even though the pharmaceutical...

Resident Evil 7 candle that smells like blood

Creating an unusual smelling candle is the oldest trick in the PR book it seems (KFC chicken candle, Pringles candle) along with floating something massive down the Thames. But hey-ho, Capcom has done just that to promote the upcoming release of Resident Evil 7, a game based on the popular horror films of the same name. The candle apparently smells like “old timber, leather, and maybe some blood”, and is...

Maltesers create braille billboard to mark World Braille Day

Maltesers has been championing disability and promoting inclusiveness for a while now with its ‘Look on the Light side’ campaign and rightly so! World Braille Day is on the 4th January every year and this year the confectionery brand, owned by Mars, created a special build OOH (out of home) advert display at a Farringdon bus station in London, to raise awareness of the day and of course promote the...

Oxfam uses VR technology to encourage donations

Oxfam has begun using Samsung VR headsets to show customers where their donations are going (literally). The stunts purpose is to highlight the importance of what Oxfam does and the people who their work reaches, as well as giving customers a clear insight into where their money is being spent. The charity has been using Samsung’s Virtual Reality technology coupled with immersive headphones to give an...

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