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Nike and the search for a sub-two-hour marathon

This week, I was really blown away by the latest campaign from Nike; looking to re-write the history books on what is humanly possible and break the sub-two-hour marathon barrier. This was a huge marketing campaign which was aimed at solidifying Nike’s reputation as the leading sports fashion brand globally, and was aimed at achieving the impossible – this was their self-professed “moonshot”...

An African Grey parrot became an insurance salesman in this Czech stunt

In a recent campaign for Ceska Pojistovna, the largest insurance company in the Czech Republic, Carl – an African Grey parrot – was trained to sell pet insurance by a Hollywood animal┬áhandler. Kind of. The above video explains all, but if you don’t have time, here’s a quick explanation. Over a 3 month period, Carl was taught to bark the words ‘car insurance’. He was take on a...

Green Flag hypnotise football fans for #itsoktoswitch campaign

Green Flag, a breakdown cover provider, wanted to convey how easy it is to switch to a different provider, and what better way to do this than hypnotize a bunch of die-hard football fans?! In all seriousness this is a very nice campaign – shareable and funny, double whammy. Green Flag hired a hypnotist to go into a pub and hypnotise Arsenal and Tottenham fans (arch enemies in the world of football if you...

Selfridges offer potato peeling lessons to shoppers

So Selfridges has created this campaign called ‘A Home For All’, which is themed around a series of domestic rituals that we all take for granted but actually gives us a sense of ‘self’ – I know what you’re thinking and I’m thinking the same. ‘A Home For All’, which will be running until the 9th June, is located on the lower ground floor of Selfridges on Oxford...

New Zealand Fire Service create virtual 360 degree house fire in online first

The New Zealand Fire Service in partnership with FCB New Zealand has created a virtual reality home fire escape experience. The 360 technology allows participants to try and escape a house fire, which uses footage from an actual fire filmed at a derelict house (the team used cameras that could withstand serious heat obviously). Users come up against a series of obstacles, such as a locked door and a jammed window,...

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