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Marathonbet.com makes pigs fly to promote new offer

Betting website, Marathonbet.com, has made pigs fly on Brighton beach to promote a new offer they’re running. OK, I may be exaggerating, they’ve attached (fake) pigs to drones and have been flying them over a promotional floor poster on Brighton beach today. Why? Well to get new customers of course, and to reflect the very narrow chances that either Brighton, Huddersfield or Newcastle will win the...

Björn Borg plays a tennis match on the border between the U.S and Mexico

No, not the actual Björn Borg, but the Swedish sportswear brand named after the famous player. In a promotional initiative intended to highlight sport’s ability to ‘unite people’, the brand set up something of a unique tennis match. Orchestrated to draw on US President Donald Trump’s ‘build a wall’ policy, and coinciding with Wimbledon, Mexican player Mariano Argote and American...

Paddy Power commission sculptor behind ridiculous Ronaldo statue to create Bale bust in £25k stunt

Remember this ‘life-like’ bust of Cristiano Ronaldo? It was unveiled in March at the Madeira Airport bearing the Portuguese star’s name, and drew comparisons with The Head from Art Attack. Well, bookmaker Paddy Power’s paid the sculptor behind the statue £25,000 to have another go. This time, Emanuel Santos has recreated the likeness of Ronaldo’s Real Madrid team mate and Wales star...

Testicular Cancer charity asks Kiwis to map out cock and balls with mapping app

Last month Testicular Cancer New Zealand teamed up with FCB New Zealand to kick off a social campaign called #GoBallsOut for Testicular Cancer Awareness Month. The campaign asked men to walk, run, cycle, skip, kayak the outline of a “Cock & Balls” by using fitness Apps such as Strava, MapMyWalk, Runtastic etc. So not only did this campaign get people thinking about one of the most common forms of cancer...

NIKE creates world’s first LED track when runners can race themselves

I’m not going to play it down – this is insanely cool from NIKE. The sportswear giant has created the ultimate pop-up for runners – the world’s first LED running track where you can actually race yourself. The figure-of-eight arena takes up a whole city block in Manila and is cleverly shaped like a NIKE’s LunarEpic running shoe. The 200 metre track is lined with LED screens which allow...

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