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Café that accepts exercise as payment opens in London

Major gym brand, David Lloyd Clubs, has opened the world’s first café that accepts exercise as payment in a bid to tackle the nation’s weight problem. Aptly named ‘Run for your Bun!’, there are no tills or card payment machines – once you’ve chosen your (healthy) lunch you jump on the rowing, running and cycling machines for some HIIT training to pay off your meal. Once...

Pay for your meals with calories at David Lloyd Leisure

David Lloyd Leisure Centre is giving their members a chance to earn their food by burning calories. The cafe is called ‘Run For Your Bun’ and is part of a scheme to highlight the important part which food plays in maintaining a balanced diet. Members will have to perform a high intensity, 10 minute interval on the exercise machines which has been created by the personal trainers at David Lloyd. The...

Football – magnificent, maligned, misunderstood

Guest contribution from The PR Office‘s Chris Wilson looking at the communications problem facing football: Football is now as much front-of-the-paper reading as it is a topic in the dedicated sports pages. From the spiralling wages of the top tier professional clubs and players, to the behaviour of certain fans and the disgraceful corruption scandal enveloping FIFA, the ‘beautiful game’ is hardly...

Piers Morgan backs the USA in Paddy Power Ryder Cup stunt

Pier’s Morgan is still annoyed over the Brexit vote – he voted to remain while 17 million people voted to leave. On that note, Paddy Power has enlisted the outspoken TV presenter to announce his support for the United States in golf’s showpiece event, the Ryder Cup. Piers is passionate in supporting the USA, as he believes Britain voted to leave Europe in the referendum so why should Britain...

Channel 4 to air first ever sign language-only TV ad from Maltesers

This week Channel 4 will air what is believed to be the first ever sign language-only TV ad: As part of a campaign to promote diversity around the Paralympic Games, confection company Mars will promote Maltesers in a 30 second ad. It will not initially air with subtitles, but they will be added later. The move is, as the Memo reports, to remind people of “the barriers hearing impaired people face...

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