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Anthony Joshua hides signed cans of Lynx around the UK – and one finder will win tickets to his next title fight

Boxing world champion, Anthony Joshua, has sparked a treasure hunt throughout the UK by hiding signed cans of Lynx body spray, with the one lucky finder winning tickets to his next fight. The fan who finds the tickets will be able to go to see the British heavyweight world champion defend his IBF and WBA titles against Carlos Takam in front of 70,000 fans at Cardiff’s Principality Stadium on 28th October. The...

GAME will give you Fifa 18 for free if your name is Alex Hunter

So apparently the release of the new Fifa game, Fifa 18, is a big deal because it’s the best one yet, and I would hope so for £59.99 a pop. I’m not sure how you can improve simulated football but hey-ho they’ve done it and there’s been a lot of buzz. So to capitalise on this buzz, game retailer, GAME, will be giving away Fifa 18 for free to anyone who is named Alex Hunter – the main...

Marathonbet.com makes pigs fly to promote new offer

Betting website, Marathonbet.com, has made pigs fly on Brighton beach to promote a new offer they’re running. OK, I may be exaggerating, they’ve attached (fake) pigs to drones and have been flying them over a promotional floor poster on Brighton beach today. Why? Well to get new customers of course, and to reflect the very narrow chances that either Brighton, Huddersfield or Newcastle will win the...

Björn Borg plays a tennis match on the border between the U.S and Mexico

No, not the actual Björn Borg, but the Swedish sportswear brand named after the famous player. In a promotional initiative intended to highlight sport’s ability to ‘unite people’, the brand set up something of a unique tennis match. Orchestrated to draw on US President Donald Trump’s ‘build a wall’ policy, and coinciding with Wimbledon, Mexican player Mariano Argote and American...

Paddy Power commission sculptor behind ridiculous Ronaldo statue to create Bale bust in £25k stunt

Remember this ‘life-like’ bust of Cristiano Ronaldo? It was unveiled in March at the Madeira Airport bearing the Portuguese star’s name, and drew comparisons with The Head from Art Attack. Well, bookmaker Paddy Power’s paid the sculptor behind the statue £25,000 to have another go. This time, Emanuel Santos has recreated the likeness of Ronaldo’s Real Madrid team mate and Wales star...

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