The best stunts and campaigns in one place
Follow us on Twitter
Currently Browsing: Sport

Cheltenham Races PR stunts – Paddy Power out of the blocks with Putin and Trump on a horse

It’s Cheltenham Races this week. For the uninitiated, the races is a festival in my home county of Gloucestershire where people drink overpriced Guinness (even if they hate it), wear their dad’s tweed jacket – or mum’s hat – and gamble on horses with names like ‘Steampunk Pussface’ or ‘Wangers and Mash’. Winners and losers alike then stumble off for a night out...

Budweiser hosts Super Bowl party in Shoreditch

Budweiser is set to host a Super Bowl themed party at Dinemara, a local street food arena in Shoreditch. The event will take place on February 5th and will be showing the Super Bowl on two large screens. Fans will also have access to Dinemara’s extensive choice of eateries, including a number of classic American delicacies like chilli dogs, peanut butter doughnuts and BBQ subs. There will also be (of course)...

Café that accepts exercise as payment opens in London

Major gym brand, David Lloyd Clubs, has opened the world’s first café that accepts exercise as payment in a bid to tackle the nation’s weight problem. Aptly named ‘Run for your Bun!’, there are no tills or card payment machines – once you’ve chosen your (healthy) lunch you jump on the rowing, running and cycling machines for some HIIT training to pay off your meal. Once...

Pay for your meals with calories at David Lloyd Leisure

David Lloyd Leisure Centre is giving their members a chance to earn their food by burning calories. The cafe is called ‘Run For Your Bun’ and is part of a scheme to highlight the important part which food plays in maintaining a balanced diet. Members will have to perform a high intensity, 10 minute interval on the exercise machines which has been created by the personal trainers at David Lloyd. The...

Football – magnificent, maligned, misunderstood

Guest contribution from The PR Office‘s Chris Wilson looking at the communications problem facing football: Football is now as much front-of-the-paper reading as it is a topic in the dedicated sports pages. From the spiralling wages of the top tier professional clubs and players, to the behaviour of certain fans and the disgraceful corruption scandal enveloping FIFA, the ‘beautiful game’ is hardly...

« Previous Entries