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Channel 4 to air first ever sign language-only TV ad from Maltesers

This week Channel 4 will air what is believed to be the first ever sign language-only TV ad: As part of a campaign to promote diversity around the Paralympic Games, confection company Mars will promote Maltesers in a 30 second ad. It will not initially air with subtitles, but they will be added later. The move is, as the Memo reports, to remind people of “the barriers hearing impaired people face...

Nike unveil billboard declaring this athlete the ‘greatest ever’

Having won 21 grand slams during her 15 year career, and been named Sportsperson of the year by Sports Illustrated, Serena Williams understandably doesn’t want to be remembered as ‘one of the greatest female athletes’ of all time. The 34 year old wants to be remembered as ‘one of the greatest athletes all time’, male or female. Nike spotted an opportunity to go one step further for...

TalkTalk launch Neil Warnock’s Guide for Armchair Managers

TalkTalk was looking for an idea to launch its new Sky Sports Season Pass with a focus on real fans watching at home. Inspired by the men, women and children who spend 90 minutes in front of their TV talking tactics, arguing with refereeing decisions and living the highs and lows of everything the beautiful game has to offer we created the first ever guide for armchair managers. Fronted by honouree armchair...

VW creates mobile basketball hoop for space-strapped city players

You know those campaigns that are lovely but you aren’t quite sure what the reason for its existence is in terms of relation to the creator beyond ‘the marketing team had some budget left over’? This is a brilliant example of one of those. Car manufacturer Volkswagen has started a campaign that highlights the lack of inner city space. The campaign video (below) talks about the lack of playing...

Reebok transforms bus stops into mini gyms

Reebok’s latest campaign ‘the gym is everywhere’ has seen the sporting brand transform six bus stops in Columbia into mini gyms. The bus shelters were equipped with bars, steps and even a personal trainer to instruct waiting passengers on what to do. Those who did participate were given the option to have a picture taken that would then be shared on social media to promote the campaign and their...

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