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Giant dragon appears on Cardiff Castle’s ramparts to mark Champions League final

Super quick one, this. A couple of years after the similarly executed ‘rugby ball in the wall’ stunt to mark the Rugby World Cup, a dragon has appeared atop Cardiff Castle overnight to celebrate the upcoming Champions League final, being held in the city. The dragon is spreading its wings beside a replica of the tournament’s trophy. The final, between Real Madrid (who went through last night) and...

Nike and the search for a sub-two-hour marathon

This week, I was really blown away by the latest campaign from Nike; looking to re-write the history books on what is humanly possible and break the sub-two-hour marathon barrier. This was a huge marketing campaign which was aimed at solidifying Nike’s reputation as the leading sports fashion brand globally, and was aimed at achieving the impossible – this was their self-professed “moonshot”...

Baywatch for a new generation: The Slow Mo Marathon

For those of us old enough (cough, only just!) to remember Baywatch on TV, the iconic slow motion beach run of the opening credits is the stuff of legend. To celebrate the release of the new Baywatch film featuring Dwayne ‘The Rock’ Johnson and Zac Efron, Paramount hosted the world’s first Slow Motion Marathon in downtown LA. Alongside some of the cast members, thousands of ‘runners’...

Green Flag hypnotise football fans for #itsoktoswitch campaign

Green Flag, a breakdown cover provider, wanted to convey how easy it is to switch to a different provider, and what better way to do this than hypnotize a bunch of die-hard football fans?! In all seriousness this is a very nice campaign – shareable and funny, double whammy. Green Flag hired a hypnotist to go into a pub and hypnotise Arsenal and Tottenham fans (arch enemies in the world of football if you...

Goggle Boxing with Frank Bruno and son

Ahead of Joshua vs Klitschko this weekend, Frank Bruno has been recruited to teach the nation a new type of boxing. The former WBC and European heavyweight champion is joined by his son Franklin in a new tutorial video to teach the nation how to “goggle box” (see what we did there) when they watch the biggest fight in recent memory from a different corner – their armchairs. Shot in a Bushey semi, the clip was...

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