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Green Flag hypnotise football fans for #itsoktoswitch campaign

Green Flag, a breakdown cover provider, wanted to convey how easy it is to switch to a different provider, and what better way to do this than hypnotize a bunch of die-hard football fans?! In all seriousness this is a very nice campaign – shareable and funny, double whammy. Green Flag hired a hypnotist to go into a pub and hypnotise Arsenal and Tottenham fans (arch enemies in the world of football if you...

Goggle Boxing with Frank Bruno and son

Ahead of Joshua vs Klitschko this weekend, Frank Bruno has been recruited to teach the nation a new type of boxing. The former WBC and European heavyweight champion is joined by his son Franklin in a new tutorial video to teach the nation how to “goggle box” (see what we did there) when they watch the biggest fight in recent memory from a different corner – their armchairs. Shot in a Bushey semi, the clip was...

Cheltenham Races PR stunts – Paddy Power out of the blocks with Putin and Trump on a horse

It’s Cheltenham Races this week. For the uninitiated, the races is a festival in my home county of Gloucestershire where people drink overpriced Guinness (even if they hate it), wear their dad’s tweed jacket – or mum’s hat – and gamble on horses with names like ‘Steampunk Pussface’ or ‘Wangers and Mash’. Winners and losers alike then stumble off for a night out...

Budweiser hosts Super Bowl party in Shoreditch

Budweiser is set to host a Super Bowl themed party at Dinemara, a local street food arena in Shoreditch. The event will take place on February 5th and will be showing the Super Bowl on two large screens. Fans will also have access to Dinemara’s extensive choice of eateries, including a number of classic American delicacies like chilli dogs, peanut butter doughnuts and BBQ subs. There will also be (of course)...

Café that accepts exercise as payment opens in London

Major gym brand, David Lloyd Clubs, has opened the world’s first café that accepts exercise as payment in a bid to tackle the nation’s weight problem. Aptly named ‘Run for your Bun!’, there are no tills or card payment machines – once you’ve chosen your (healthy) lunch you jump on the rowing, running and cycling machines for some HIIT training to pay off your meal. Once...

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