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Testicular Cancer charity asks Kiwis to map out cock and balls with mapping app

Last month Testicular Cancer New Zealand teamed up with FCB New Zealand to kick off a social campaign called #GoBallsOut for Testicular Cancer Awareness Month. The campaign asked men to walk, run, cycle, skip, kayak the outline of a “Cock & Balls” by using fitness Apps such as Strava, MapMyWalk, Runtastic etc. So not only did this campaign get people thinking about one of the most common forms of cancer...

NIKE creates world’s first LED track when runners can race themselves

I’m not going to play it down – this is insanely cool from NIKE. The sportswear giant has created the ultimate pop-up for runners – the world’s first LED running track where you can actually race yourself. The figure-of-eight arena takes up a whole city block in Manila and is cleverly shaped like a NIKE’s LunarEpic running shoe. The 200 metre track is lined with LED screens which allow...

Giant dragon appears on Cardiff Castle’s ramparts to mark Champions League final

Super quick one, this. A couple of years after the similarly executed ‘rugby ball in the wall’ stunt to mark the Rugby World Cup, a dragon has appeared atop Cardiff Castle overnight to celebrate the upcoming Champions League final, being held in the city. The dragon is spreading its wings beside a replica of the tournament’s trophy. The final, between Real Madrid (who went through last night) and...

Nike and the search for a sub-two-hour marathon

This week, I was really blown away by the latest campaign from Nike; looking to re-write the history books on what is humanly possible and break the sub-two-hour marathon barrier. This was a huge marketing campaign which was aimed at solidifying Nike’s reputation as the leading sports fashion brand globally, and was aimed at achieving the impossible – this was their self-professed “moonshot”...

Baywatch for a new generation: The Slow Mo Marathon

For those of us old enough (cough, only just!) to remember Baywatch on TV, the iconic slow motion beach run of the opening credits is the stuff of legend. To celebrate the release of the new Baywatch film featuring Dwayne ‘The Rock’ Johnson and Zac Efron, Paramount hosted the world’s first Slow Motion Marathon in downtown LA. Alongside some of the cast members, thousands of ‘runners’...

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