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Thousands of Swedes ignored homeless people offering free event tickets

Folkoperan is an opera house in Stockholm, Sweden. The opera house is currently playing host to its spring show, ‘God Disguised‘, which premiered on the 15th of February and runs until the 26th of March. To promote the show, and illustrate how exposed groups are ignored in society (a theme in the show), Folkoperan and a number of homeless people performing in it took to ten different street locations...

Contactless Payment ‘Smart Benches’ Installed in London for World Cancer Day

To boost donations and drive awareness of World Cancer Day on the 4th February, Cancer Research installed ten Smart Benches across London. The activity was announced in partnership with smart cities business, Strawberry Energy, who created the world’s first contactless payment bench. The wi-fi enabled bench encourages members of the public to donate £2 to the charity. The new installations into Islington...

Resident Evil 7 candle that smells like blood

Creating an unusual smelling candle is the oldest trick in the PR book it seems (KFC chicken candle, Pringles candle) along with floating something massive down the Thames. But hey-ho, Capcom has done just that to promote the upcoming release of Resident Evil 7, a game based on the popular horror films of the same name. The candle apparently smells like “old timber, leather, and maybe some blood”, and is...

Superdry installs ‘smart mirror’ to let shoppers try clothes on shop floor

Changing room shame could soon be a thing of the past as Superdry installs the first smart mirror at its flagship store in Berlin. Designed by agency SeymourPowell, the mirror uses customer’s movements to dress their ‘reflection’ in the latest collection. When not in use, the mirror becomes part of the store’s marketing, showcasing the latest products. Technology and fashion have long been...

University notifies students they’ve been accepted through Snapchat

It’s pretty common for businesses/education bodies to try and incorporate the newest social media platform into their marketing efforts (except Tinder), but what’s not so common is when it’s done well. This year the University of Wisconsin Green Bay is snapchatting applicants their acceptance to the school. Simple but effective. Students who provided their Snapchat handle to the University and...

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