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New Zealand Fire Service create virtual 360 degree house fire in online first

The New Zealand Fire Service in partnership with FCB New Zealand has created a virtual reality home fire escape experience. The 360 technology allows participants to try and escape a house fire, which uses footage from an actual fire filmed at a derelict house (the team used cameras that could withstand serious heat obviously). Users come up against a series of obstacles, such as a locked door and a jammed window,...

The ‘pawfect’ car for dog lovers – Nissan unveils concept to promote new 4×4

Concept campaigns exist in an odd corner of the PR/marketing world. We all know that they’re not *real* innovation. They exist almost exclusively to gain coverage and, very occasionally, highlight what could be. It’s fun to imagine, until things get to the point where we have ‘trainers that enable you to order pizza with the click of your ankles‘. Here’s another concept campaign that...

Thousands of Swedes ignored homeless people offering free event tickets

Folkoperan is an opera house in Stockholm, Sweden. The opera house is currently playing host to its spring show, ‘God Disguised‘, which premiered on the 15th of February and runs until the 26th of March. To promote the show, and illustrate how exposed groups are ignored in society (a theme in the show), Folkoperan and a number of homeless people performing in it took to ten different street locations...

Contactless Payment ‘Smart Benches’ Installed in London for World Cancer Day

To boost donations and drive awareness of World Cancer Day on the 4th February, Cancer Research installed ten Smart Benches across London. The activity was announced in partnership with smart cities business, Strawberry Energy, who created the world’s first contactless payment bench. The wi-fi enabled bench encourages members of the public to donate £2 to the charity. The new installations into Islington...

Resident Evil 7 candle that smells like blood

Creating an unusual smelling candle is the oldest trick in the PR book it seems (KFC chicken candle, Pringles candle) along with floating something massive down the Thames. But hey-ho, Capcom has done just that to promote the upcoming release of Resident Evil 7, a game based on the popular horror films of the same name. The candle apparently smells like “old timber, leather, and maybe some blood”, and is...

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