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NIKE creates world’s first LED track when runners can race themselves

I’m not going to play it down – this is insanely cool from NIKE. The sportswear giant has created the ultimate pop-up for runners – the world’s first LED running track where you can actually race yourself. The figure-of-eight arena takes up a whole city block in Manila and is cleverly shaped like a NIKE’s LunarEpic running shoe. The 200 metre track is lined with LED screens which allow...

Samsung ad model interacts with commuters in real time stunt

To promote its new Gear S3 smart watch in Tel-Aviv, Israel, Samsung put this bus stop ad campaign together. The ad looks pretty standard fare – a male model posing with his watch under the brand name and tagline ‘Frontier – The time is now’ – until members of the public realise the model is being live-streamed as he starts to interact with them. A nice campaign, and a quick post...

New P0rnhub app enables you to censor your nudes with funny animations

Naughty video website P0rnhub (a moral-deficient consumer PR person’s (wet) dream, SURELY?) has created TrickPics, “the first app with augmented reality filters… for your naughty bits”. TrickPics allows users to choose from over 15 animations, including ‘d1ck in a box’, ‘knock knockers’ (literally just door knockers the user is encouraged to use to hide their...

Baby Dove launches with a provocative AI image of the Perfect Mum

Baby Dove launched with a bang in the UK with the image of a flawless, confident and polished young woman on the giant billboard at London’s Waterloo station and the provocative question ‘Is there a perfect mum?’ As planned it triggered a social media debate and backlash around how mums are presented and portrayed in media and advertising. That was the point. There was just one twist: Aimee, the...

Snowdon voted UK’s prettiest sight in photo stunt to promote Samsung Galaxy S8

Samsung is marking the launch of its new Galaxy S8 smartphone this month by touring a giant 7×3 metre scale model around the UK throughout April and May. Each of the installation sites was selected following a public poll to find the 20 views throughout the UK, and include Mount Snowden, St Ives, Stonehenge, Bournemouth and London. The story’s picked up some nice coverage so far, like this on the Mail,...

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