Creating an unusual smelling candle is the oldest trick in the PR book it seems (KFC chicken candle, Pringles candle) along with floating something massive down the Thames.
But hey-ho, Capcom has done just that to promote the upcoming release of Resident Evil 7, a game based on the popular horror films of the same name.
The candle apparently smells like “old timber, leather, and maybe some blood”, and is...
Changing room shame could soon be a thing of the past as Superdry installs the first smart mirror at its flagship store in Berlin.
Designed by agency SeymourPowell, the mirror uses customer’s movements to dress their ‘reflection’ in the latest collection. When not in use, the mirror becomes part of the store’s marketing, showcasing the latest products.
Technology and fashion have long been...
It’s pretty common for businesses/education bodies to try and incorporate the newest social media platform into their marketing efforts (except Tinder), but what’s not so common is when it’s done well.
This year the University of Wisconsin Green Bay is snapchatting applicants their acceptance to the school. Simple but effective.
Students who provided their Snapchat handle to the University and...
I’d like to start by saying this isn’t a new idea, Fitbit launched this same toy in the summer of 2015 but now you can actually order it, which I’m guessing is why they’ve pushed it to the press again.
Fitbit has created a sex toy, called Lovely, for penis’ that will track the wearers performance during sex . as with everything sex related the media lapped it up and Fitbit gained...
Posted by Johny Ho
on 25th Nov 2016 in ALL
It might even look a bit silly at first, however this is very touching one, but it does require some proper contextualization.
First, translating the name “Calendário da Saudade”, I couldn’t find a proper translation for it so I kept it as such, as there’s not an exact word in the English language that would fit. Locals even sometimes mistakenly pride themselves that “Saudade”...