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Lucozade provide commuters with free trip on underground with contactless bottles

In the latest in a long list of marketing efforts essentially based around giving people free things to interact with the brand, Lucozade is not only offering commuting Londoners a free bottle, but on account of it being ‘magic’, they’ll get a free tube ride, too. Lucozade is giving away thousands of its bottles at Oxford Circus from Tuesday 30th May – Friday 2nd June 2017. Each bottle has a...

NIKE creates world’s first LED track when runners can race themselves

I’m not going to play it down – this is insanely cool from NIKE. The sportswear giant has created the ultimate pop-up for runners – the world’s first LED running track where you can actually race yourself. The figure-of-eight arena takes up a whole city block in Manila and is cleverly shaped like a NIKE’s LunarEpic running shoe. The 200 metre track is lined with LED screens which allow...

Samsung ad model interacts with commuters in real time stunt

To promote its new Gear S3 smart watch in Tel-Aviv, Israel, Samsung put this bus stop ad campaign together. The ad looks pretty standard fare – a male model posing with his watch under the brand name and tagline ‘Frontier – The time is now’ – until members of the public realise the model is being live-streamed as he starts to interact with them. A nice campaign, and a quick post...

New P0rnhub app enables you to censor your nudes with funny animations

Naughty video website P0rnhub (a moral-deficient consumer PR person’s (wet) dream, SURELY?) has created TrickPics, “the first app with augmented reality filters… for your naughty bits”. TrickPics allows users to choose from over 15 animations, including ‘d1ck in a box’, ‘knock knockers’ (literally just door knockers the user is encouraged to use to hide their...

Baby Dove launches with a provocative AI image of the Perfect Mum

Baby Dove launched with a bang in the UK with the image of a flawless, confident and polished young woman on the giant billboard at London’s Waterloo station and the provocative question ‘Is there a perfect mum?’ As planned it triggered a social media debate and backlash around how mums are presented and portrayed in media and advertising. That was the point. There was just one twist: Aimee, the...

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