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EE provide cinema experience on cliff edge to demonstrate 4G coverage

Did you know that EE provides 80% of the UK with coverage? No neither did I. So to help demonstrate this point, EE created the 4GEE Community Cinema Club, which brings the outdoor cinema experience to rural communities. The first event saw rock climbers suspended on portaledge tents, hanging off the side of Gimmer Crag’s rockface in Cumbria, not what I’d call a relaxing cinema experience but hey-ho everyone...

Lyft and Taco Bell introduce ‘Taco Mode’ to hungry travellers

For years the ‘can we bring our food in the taxi, please?’ has been asked by hungry travellers on their way home from nights out, parties and late night events. However, people can now book a stop at one the US’s favourite take away’s as a part of their journey, before the taxi even arrives. This is thanks to Lyft and Taco Bell, who have partnered to bring the ‘Taco Mode’ to the...

KFC partner with Huawei to create Colonel Sanders mobile

To celebrate 30 years of operating in China, KFC has partnered with Chinese mobile phone brand, Huawei, and created a KFC mobile phone. Called the KFC edition Huawei Enjoy 7 Plus, it features a 5.5-inch screen, Snapdragon 425 processor, 3GB of RAM, 32GB of storage, microSD card support, 3,020mAh battery, fingerprint scanner, and an image of Colonel Sanders on the back of the device. So it’s a pretty full...

Lucozade provide commuters with free trip on underground with contactless bottles

In the latest in a long list of marketing efforts essentially based around giving people free things to interact with the brand, Lucozade is not only offering commuting Londoners a free bottle, but on account of it being ‘magic’, they’ll get a free tube ride, too. Lucozade is giving away thousands of its bottles at Oxford Circus from Tuesday 30th May – Friday 2nd June 2017. Each bottle has a...

NIKE creates world’s first LED track when runners can race themselves

I’m not going to play it down – this is insanely cool from NIKE. The sportswear giant has created the ultimate pop-up for runners – the world’s first LED running track where you can actually race yourself. The figure-of-eight arena takes up a whole city block in Manila and is cleverly shaped like a NIKE’s LunarEpic running shoe. The 200 metre track is lined with LED screens which allow...

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