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Innocent Drinks launch handmade tweets campaign

Everyone in the PR/Marketing world knows that Innocent Drinks is good at social media and engaging their audience. It’s a given. So it’s no surprise that they’ve come up with a cute Twitter campaign where they’re creating handmade tweets instead of typed tweets, inviting their followers to request what they create. After tweeting the above from their Twitter account (@innocent) this morning,...

Unicorn themed cab rides in London

Three and ZTE have teamed up to give Londoners their first unicorn cab ride or ‘Unicab’. Riders will be picked up from their location and taken to their destination in a Cinderella-like horse drawn carriage from the 26th – 28th October. The stunts purpose is to raise awareness of ZTE’s new product the ZTE Blade V7, which will be available exclusively to Three customers. As well as gaining coverage due...

Nicorette creates 360 degree video for new ‘One Breath’ campaign

Nicorette has created a new campaign, ‘One Breath’, to coincide with the national UK campaign of ‘Stoptober’, which as I’m sure you know aims to encourage people to stop smoking. ‘One Breath’ is a video campaign that launched on Youtube and Facebook, but unlike most videos the viewer can move the camera angle a full 360 degrees to create a more immersive and engaging...

Sky Atlantic use Instagram to promote new Westworld series

If you haven’t heard about Westworld then you’ve probably been in hiding the past few weeks, but because I’m nice I’ll give you the ‘low down’. Westworld is the newest Sky Atlantic TV drama series, where paying customers can experience the Wild West and various narratives with robotic humans, which will naturally test your moral compass. To promote the new series (which is...

Santander creates “From Bus Stop to Bus Stop” campaign to attract millennials.

As part of the bank’s new general brand position, surrounding the phrase “How can we help you today?“, a new stunt to approach Millennials was crated by Talent Marcel, in partnership with Vice. Branded interactive bus-stops were installed nearby major universities in the city of Sao Paulo, which besides offering free wi-fi also provided different types interactions, including cellphone chargers,...

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