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Samsung turns Samuel Beckett bridge into a playable harp with new Note 8

So Samsung is currently running a ‘Do bigger things’ campaign in Ireland, and if you didn’t know Samuel Beckett bridge is a big bridge in Dublin, that has what look like ‘strings’. On the 14th September, to launch the new Note 8 in Ireland and to support the campaign, Samsung hired the help of agency Guns or Knives, so that the strings of the bridge represent a harp, that can be played...

New Marmite site analyses your face to determine whether you’re a lover or a hater

Last week, a story alleging that your love or hatred for Marmite is genetic did the rounds, and picked up a decent spread (sorry) of coverage as a result. Apparently, it was part of the brand’s new campaign, the Marmite Gene Project. This week, the marketing released a micro-site dedicated to, again, using spurious purely-for-PR science to determine whether you’re a lover or a hater. You can’t...

‘Broken’ billboards promote screen replacement offer

Last week, mobile company O2 promoted their new screen replacement offer through ‘smashed’ billboards across the country. With three in London and one in Liverpool the stunt was made to look as authentic as possible even including safety barriers around them, to highlight the ‘accident’. The stunt has had quite the reaction on twitter, with some people even being fooled by it. However, O2 have been setting...

Hidden job ad found in Apple’s site source code

An advert for an engineer at Apple has been found hidden in the company’s website. The text on finding the ad says: “Hey there! You found us”, and says the firm is looking for “a talented engineer to develop a critical infrastructure component”. The job ad got quite a bit of press last week (I would have covered sooner, but I WAS OFF ON PATERNITY LEAVE, OK!?), and has since been either...

Virgin Media launches new kids app with giant trampoline bed in London

Virgin Media has launched its brand new kids app with a giant trampoline bed in Kings Cross, London. The brand coupled the stunt with research that found the top 10 things kids try to get away with – which included eating sweets before dinner, fighting with siblings and, of course, jumping on the bed. Designed to look like an adult’s bed, the 15 square foot trampoline was put in London to celebrate what...

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