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Superdry installs ‘smart mirror’ to let shoppers try clothes on shop floor

Changing room shame could soon be a thing of the past as Superdry installs the first smart mirror at its flagship store in Berlin. Designed by agency SeymourPowell, the mirror uses customer’s movements to dress their ‘reflection’ in the latest collection. When not in use, the mirror becomes part of the store’s marketing, showcasing the latest products. Technology and fashion have long been...

University notifies students they’ve been accepted through Snapchat

It’s pretty common for businesses/education bodies to try and incorporate the newest social media platform into their marketing efforts (except Tinder), but what’s not so common is when it’s done well. This year the University of Wisconsin Green Bay is snapchatting applicants their acceptance to the school. Simple but effective. Students who provided their Snapchat handle to the University and...

Fitbit launch new sex toy to track your performance during sex

I’d like to start by saying this isn’t a new idea, Fitbit launched this same toy in the summer of 2015 but now you can actually order it, which I’m guessing  is why they’ve pushed it to the press again. Fitbit has created a sex toy, called Lovely, for penis’ that will track the wearers performance during sex . as with everything sex related the media lapped it up and Fitbit gained...

Ford creates “Calendario da Saudade” to help truck drivers and their families.

It might even look a bit silly at first, however this is very touching one, but it does require some proper contextualization. First, translating the name “Calendário da Saudade”, I couldn’t find a proper translation for it so I kept it as such, as there’s not an exact word in the English language that would fit. Locals even sometimes mistakenly pride themselves that “Saudade”...

Innocent Drinks launch handmade tweets campaign

Everyone in the PR/Marketing world knows that Innocent Drinks is good at social media and engaging their audience. It’s a given. So it’s no surprise that they’ve come up with a cute Twitter campaign where they’re creating handmade tweets instead of typed tweets, inviting their followers to request what they create. After tweeting the above from their Twitter account (@innocent) this morning,...

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