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GAME will give you Fifa 18 for free if your name is Alex Hunter

So apparently the release of the new Fifa game, Fifa 18, is a big deal because it’s the best one yet, and I would hope so for £59.99 a pop. I’m not sure how you can improve simulated football but hey-ho they’ve done it and there’s been a lot of buzz. So to capitalise on this buzz, game retailer, GAME, will be giving away Fifa 18 for free to anyone who is named Alex Hunter – the main...

Pop-up customers asked to pay with personal data instead of cash

This thought-provoking stunt is a few weeks old, but well worth a mention. To emphaphise just how much data we provide freely to the platforms we use to share our lives, cyber-security firm Kaspersky Lab opened a pop-up shop inside Old Street station in London called The Data Dollar Store. Customers were able to buy exclusive t-shirts, mugs and screen prints by street artist Ben Eine – not with money,...

QR code made of 130,000 trees can be scanned from the sky

QR codes might have had their day in the UK, but in China they are insanely popular and used by everyone – from big retailers to buskers – for things like information and even payment. So it’s pretty cool that Xilinshui village in Hebei has used 130,000 Chinese juniper trees to create, what I assume, is the biggest QR code ever. The code measures 227m (744 ft) along each side and is designed to...

Samsung turns Samuel Beckett bridge into a playable harp with new Note 8

So Samsung is currently running a ‘Do bigger things’ campaign in Ireland, and if you didn’t know Samuel Beckett bridge is a big bridge in Dublin, that has what look like ‘strings’. On the 14th September, to launch the new Note 8 in Ireland and to support the campaign, Samsung hired the help of agency Guns or Knives, so that the strings of the bridge represent a harp, that can be played...

New Marmite site analyses your face to determine whether you’re a lover or a hater

Last week, a story alleging that your love or hatred for Marmite is genetic did the rounds, and picked up a decent spread (sorry) of coverage as a result. Apparently, it was part of the brand’s new campaign, the Marmite Gene Project. This week, the marketing released a micro-site dedicated to, again, using spurious purely-for-PR science to determine whether you’re a lover or a hater. You can’t...

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