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Resident Evil 7 candle that smells like blood

Creating an unusual smelling candle is the oldest trick in the PR book it seems (KFC chicken candle, Pringles candle) along with floating something massive down the Thames. But hey-ho, Capcom has done just that to promote the upcoming release of Resident Evil 7, a game based on the popular horror films of the same name. The candle apparently smells like “old timber, leather, and maybe some blood”, and is...

Café that accepts exercise as payment opens in London

Major gym brand, David Lloyd Clubs, has opened the world’s first café that accepts exercise as payment in a bid to tackle the nation’s weight problem. Aptly named ‘Run for your Bun!’, there are no tills or card payment machines – once you’ve chosen your (healthy) lunch you jump on the rowing, running and cycling machines for some HIIT training to pay off your meal. Once...

Amnesty International give Aleppo bombings a new sense of reality

Over the Christmas period people tend to push difficult and distressing thoughts out of their mind, and stress themselves with only the smallest of problems. Will the turkey be too dry? (Possibly) Will my family argue? (Almost definitely). However, Amnesty International decided to bring our attention back to the humanitarian crisis in Aleppo, Syria. On New Years Eve when the clock struck midnight and fireworks...

Maltesers create braille billboard to mark World Braille Day

Maltesers has been championing disability and promoting inclusiveness for a while now with its ‘Look on the Light side’ campaign and rightly so! World Braille Day is on the 4th January every year and this year the confectionery brand, owned by Mars, created a special build OOH (out of home) advert display at a Farringdon bus station in London, to raise awareness of the day and of course promote the...

Oxfam uses VR technology to encourage donations

Oxfam has begun using Samsung VR headsets to show customers where their donations are going (literally). The stunts purpose is to highlight the importance of what Oxfam does and the people who their work reaches, as well as giving customers a clear insight into where their money is being spent. The charity has been using Samsung’s Virtual Reality technology coupled with immersive headphones to give an...

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