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Beanz Meanz…Pop-Up!

Can you believe Heniz Baked Beans have been around for over half a century?! To celebrate FIFTY YEARS since the iconic ‘Beanz Meanz Heinz’ ad slogan was first used, the brand has opened a pop-up baked bean café in Selfridges. Customers can get their hands on tomato sauce-drenched deliciousness like beans with crispy bacon, beans with ham hock and beans with scrambled egg, all of which come with the...

Cancer Research UK offers smokers chance to check their lungs

A new interactive campaign from Cancer Research UK is encouraging smokers to check their lung capacity at bus shelters across the country. The outdoor posters invite passersby to blow into a small tube to see how smoking has affected their breathing. The longer they puff into it, the more of the below message is revealed: “If you are a smoker you might not get much further than this line. However, with help...

New Zealand Fire Service create virtual 360 degree house fire in online first

The New Zealand Fire Service in partnership with FCB New Zealand has created a virtual reality home fire escape experience. The 360 technology allows participants to try and escape a house fire, which uses footage from an actual fire filmed at a derelict house (the team used cameras that could withstand serious heat obviously). Users come up against a series of obstacles, such as a locked door and a jammed window,...

One Water trial new ‘dirty’ packaging to highlight World Water Day

British bottling water brand, One Water, an organisation that allocates all of its profits to global clean water projects, is going to be trialing new packaging to coincide with World Water Day on March 22nd. The new packaging will include a sleeve that will make the bottle look like it contains dirty water instead of spring water, in the hope it will raise awareness of its cause and help reach its fundraising...

Forget ripped, it’s time for ribbed as Durex India launches jeans

Durex India surprised fans on social media this morning with the launch of #DurexJeans – honestly. Indian brand ambassador, Bollywood favourite Ranveer Singh, appeared in a cheeky teaser video as the first person to try on the latest fashion must have. Apparently it was a perfect fit…   We’re launching Jeans! And Ranveer’s gonna be trying out his first ever. Excited? Well, that’s our...

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