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So long 2016, we’ll snooze until 2017

The quiet news period in between Christmas and New Year is perfect for sowing the final story of the year – there is reduced competition as PRs head off on their festive holidays and news room journalists are to a minimum meaning they need support and a lighthearted story or two.   Here is a great example of taking advantage of the quiet news agenda and piggybacking on a topic all news outlets will no...

Airline hosts ‘Bonding Buffet’ to bring solo travellers together at Christmas

I’m a sucker for a Love Actually at the airport moment – they literally make me feel like the Grinch when his heart grows three sizes in one day – so I had to squeeze this in from KLM Royal Dutch Airlines before Christmas. With so many people travelling solo home for the holidays, the airline decided to do something that would bring people together in the true spirit of Christmas before their...

Restaurant chain launches Marmite menu – complete with cocktail

Love it or hate it, can Marmite taste better with alcohol and cheese? Restaurant chain Bill’s is convinced it can, and so has added a Marmite cocktail to its new Marmite menu for the New Year. The restaurant has partnered with the iconic British brand to run the limited edition menu during January that guests can order from by whispering the password ‘spread the love’. January is typically a quiet...

Superdry installs ‘smart mirror’ to let shoppers try clothes on shop floor

Changing room shame could soon be a thing of the past as Superdry installs the first smart mirror at its flagship store in Berlin. Designed by agency SeymourPowell, the mirror uses customer’s movements to dress their ‘reflection’ in the latest collection. When not in use, the mirror becomes part of the store’s marketing, showcasing the latest products. Technology and fashion have long been...

Monopoly helpline set up to end Christmas feuds

The creators of our family favorite, yet rage inducing board game Monopoly, has come up with a clever way to stop Christmas ending in a not so silent night. Monopoly has introduced a Christmas hotline to prevent family disputes – according to a recent survey, 51% of monopoly games end in a row. Top arguments include people making up rules, people being too cocky when winning, someone buying a property you...

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