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QR code made of 130,000 trees can be scanned from the sky

QR codes might have had their day in the UK, but in China they are insanely popular and used by everyone – from big retailers to buskers – for things like information and even payment. So it’s pretty cool that Xilinshui village in Hebei has used 130,000 Chinese juniper trees to create, what I assume, is the biggest QR code ever. The code measures 227m (744 ft) along each side and is designed to...

Specsavers’ use iPhone leak in new billboard ad

After Apple’s major new iPhone leak, Specsavers have used the company’s misfortune to their own advantage, basing a new outdoor advert on the leak. New real-time billboards have been put up across the UK, referencing to topical subjects and news by the minute, to remind the public the importance of getting their eyes tested. An example of one of the live billboards was yesterday’s iPhone leak, where...

Netflix drops Narcos season 3 ads in bathroom ‘blow-cations’

Netflix has dropped some brilliant guerilla marketing to hail the return of its popular original programme, Narcos. Ads for the show have turned up in ‘blow-cations’ (yes, I’m reusing the same joke from the headline!) where people typically take cocaine – namely bathrooms of bars and clubs in L.A., Miami, Chicago and New York. The sticker ads feature cocaine powder residue and a rolled up...

Kettle Chips upgrade London office workers lunches

Free lunch? Don’t mind if I do! Kettle Chips’ new stunt has given Londoners on their lunch break just this, however they did need some persuading… An undercover actor was hired by Kettle Chips to encourage office workers to upgrade their dull lunches in a park in London – the stunt was filmed with hidden cameras and documented the comedic actor as he struggles to get people to have lunch with him, but...

Marmite uses science to determine why people are either lovers or haters

Marmite has built its brand on the fact that it’s so divisive – as the slogan goes, you either love it or you hate it. Now Marmite has taken it a step further and got actual science involved to see if there’s a genetic reason why you might be a lover or a hater. Turns out, there is! More than 260 British men and women were part of the study by The Marmite Gene Project and DNAFit which showed that...

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