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Tesco introduce tannoy takeover for Father’s Day

It’s PR 101 to base PR campaigns around special occasions such as Father’s Day. What is a bit trickier is delivering a genuine message not a tacky one, and Tesco has nailed it. Tesco kicked off the campaign, ‘Tannoy Takeover’, by airing a series of adverts showing the tannoy Father’s Day messages in action (if you didn’t get all warm and fuzzy inside I’d suggest you go see...

More Than launch Pet Paws-Port photo booth

Insurance company, More Than, is set to unveil a new Pet Paws-Port Booth as part of its new campaign focused on travelling with animals. The booth will open on the 22nd of this month and will sit at Victoria Park in London, as well as running from 24-25 June at DogFest in Knebworth. There will also be a a number of pet stylists and groomers working at More Than’s grooming station at the instalment to make...

Baywatch movie floats world record breaking beach ball down the Thames; no one cares

You read that right, people of PR land. Just when you thought the trope of floating shit down the Thames was dead and buried, the new Baywatch movie, or rather, Paramount Pictures, tried to prove us all wrong. Off the back of the Slow Mo Marathon (a stunt which I really liked) to promote the film, this feels like a disappointing effort from the guys at Paramount to drum up some last minute publicity. A quick...

Ben & Jerry’s bans 2 scoops of same flavour in Australia to highlight marriage inequality

Everyone’s favourite ice cream maker, fairtrade advocate and all-round ‘good guys’ Ben & Jerry’s, has taken a stance on same sex marriage in Australia. Seems our friends Down Under are still fighting for marriage equality, and to help them get there, the brand has banned customers from enjoying 2 scoops of the same flavour in its 26 Aussie branches. They’re in good company –...

Testicular Cancer charity asks Kiwis to map out cock and balls with mapping app

Last month Testicular Cancer New Zealand teamed up with FCB New Zealand to kick off a social campaign called #GoBallsOut for Testicular Cancer Awareness Month. The campaign asked men to walk, run, cycle, skip, kayak the outline of a “Cock & Balls” by using fitness Apps such as Strava, MapMyWalk, Runtastic etc. So not only did this campaign get people thinking about one of the most common forms of cancer...

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