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Santander creates “From Bus Stop to Bus Stop” campaign to attract millennials.

As part of the bank’s new general brand position, surrounding the phrase “How can we help you today?“, a new stunt to approach Millennials was crated by Talent Marcel, in partnership with Vice. Branded interactive bus-stops were installed nearby major universities in the city of Sao Paulo, which besides offering free wi-fi also provided different types interactions, including cellphone chargers,...

Tiger Beer creates Air Ink – ink made from air pollution.

Air pollution in Asia is at an all-time high. Cars, factories, and kiln burners pump out endless black columns of smoke into the atmosphere, the resulting smog marking its acrid presence on buildings and encircling city skylines in a dark, oppressive cloud. In a stunt created by Marcel Sydney in partnership with MIT’s Graviky Labs, for Hong Kong’s Tiger Beer, turned air pollution into ink. To create...

Experience the Caribbean in Manchester

The Trinidad and Tobago Tourist board is hosting a two day pop-up at the Manchester Trafford Centre, it will take place from the 1st to the 2nd of October. The pop-up aims to create awareness of Thomas Cook’s first flight from Manchester to Tobago, which launches in November. The pop-up will be made up of four zones: Relaxation, Adventure, Nightlife and a Scuba zone. The different zones were created to...

Currys PC World create giant fan to cool down commuters

Leading electrical retailer Currys PC World has teamed up with Dyson, to create a giant fan installation, in the hope to cool down commuters in London Victoria train station. The installation went live on the 3rd August and will be there for two days, it contains 88 Dyson fans, with 16 located in the floor. Simon Dornan, head of customer PR at Dixons Carphone, said ”trains are notoriously hot places for...

Persil creates giant mud volcano to launch its new app

Persil has joined forces with The Wild Network to launch its new app ‘Wild Explorers’, which provides more than 100 activities for families to do outside during the school holidays. To promote the launch Persil has created a 7ft tall by 10ft wide 3 tonne mud volcano, which erupts with ‘molten-lava’. It took a team of eight professionals more than 4,000 hours to build. The idea came...

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