How to deliver a key message: write it on the spokesperson’s pants

Baroness Thatcher’s passed on, North Korea’s about to end the world, and if you’re not snowed in you’re soaked though by the April showers. To be blunt, we need a laugh. Queue Richard Branson, and one of his traditional stunt launches. Announcing Virgin Atlantic’s new domestic flight brand, Little Red, Branson took to a make-shift stage at Edinburgh airport and snowed everyone what he thought of the...

Airline to charge by bodyweight

In a move that is sure to generate a little controversy Samoa Air is introducing a policy which will charge passengers by bodyweight. The scheme will require passengers to type in their bodyweight as well as luggage when they check in online. Passengers will also be weighed at the boarding gate to prevent fibbing. Chris Langton, Chief Executive of Samoa Air said: “This is the fairest way of travelling. There...

Virgin Atlantic takes to the streets of Boston to surprise its Twitter followers

April fool stunts aside, this is a great one from Virgin Atlantic who have used social networking site Twitter to engage with people in real life, not just from behind a branded account! Starting the year in style, Virgin Atlantic took off with their amazing new advert. For many years the airline has been putting the glamour back in the skies, now they’re flying in the face of ordinary. “The people at Virgin...

April Fools by BMW

I know there has been a lot of April Fools attempts by brands today, but this one by BMW is actually pretty decent. It’s on brand, and has a good timing with the Royal Baby. The PR team also used that long list of mummy bloggers, involving them to spread the word and make it look as real as possible! Press Release: “With a royal baby due this summer, we are proud to announce the launch of our limited...

Australia’s best job in the world returns for 2013

(Quick note from Rich – I can’t find this anywhere else – could Louise have stolen the march on the Tourism Australia’s PR and got in there first with this?) Did you have that Monday morning dread today? Exhausted after the Sunday night fear? Cold March mornings getting you down? This is probably the PR stunt for you. This pop up ‘Australian beach’, complete with a...