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The entire country of Sweden is now listed on Airbnb

In an effort to boost tourism, Visit Sweden has listed the entire country on Airbnb in a bid to appeal to younger travellers. It’s a brilliant campaign – here’s the profile. According to this on Mashable (and as per the YouTube video’s description), Visit Sweden is trying to educate and interest people in the concept of ‘Allemansrätten’, or ‘the freedom to...

Snowdon voted UK’s prettiest sight in photo stunt to promote Samsung Galaxy S8

Samsung is marking the launch of its new Galaxy S8 smartphone this month by touring a giant 7×3 metre scale model around the UK throughout April and May. Each of the installation sites was selected following a public poll to find the 20 views throughout the UK, and include Mount Snowden, St Ives, Stonehenge, Bournemouth and London. The story’s picked up some nice coverage so far, like this on the Mail,...

London gets a ‘porking’ in Peperami pothole PR stunt

London’s been given a good ‘porking’, thanks to this new stunt from Peperami: Peperami’s phallic Animal is ‘on a mission to leave no hole unfilled’, punning his way around the capital and across social media as he draws attention to pot holes or ‘Hangry Holes’. If you’ve ever wondered just how far you can stretch a joke about meat filling a hole, this is the...

HiyaCar create mobile office to help commuters with tube strike

Car sharing company, HiyaCar, has created a ‘mobile office’ for frustrated commuters in London who have had their journey to work disrupted by today’s tube strike. The van was giving out free coffee and hosting free wifi this morning – something I’m sure stressed and late employees appreciated. This quick and simple stunt received good interaction and engagement on Twitter, with many...

Amazon take over Westminster tube station

Global giant Amazon has taken to the London underground to change the Westminster tube station signs to read ‘Webminster’ The stunt came on the 12th of January and was carried out by London-based Stewart Signs. Many of the signs around the underground station were changed, including the iconic London Underground sign. Amazon has been branching out into lots of different sectors over the last five years...

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