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Ford creates “Calendario da Saudade” to help truck drivers and their families.

It might even look a bit silly at first, however this is very touching one, but it does require some proper contextualization. First, translating the name “Calendário da Saudade”, I couldn’t find a proper translation for it so I kept it as such, as there’s not an exact word in the English language that would fit. Locals even sometimes mistakenly pride themselves that “Saudade”...

Seaside resort renames itself after discount website

I’m a sucker for a name-change stunt, as I think I’ve said numerous times in the past, and here’s a quick one that made me smile. Deal – a seaside resort in Kent renowned for its independent shops – has indefinitely twinned with discount website Voucherbox. It will, for today only, be renamed to: Voucherbox: Home of Deal. The agreement was struck between the local chamber of trade and...

Luxury travel site treats workers to cosy commute

Who doesn’t love it when brands are super nice because they want you to notice them? Lucky London commuters were given the royal treatment this morning to promote luxury travel site Belmond – and the Instagram posts are enough to give me serious train envy! An antique Pullman – the sister train to the Orient Express – pulled into Ashford International in Kent at 7.24am this morning to whisk...

Santander creates “From Bus Stop to Bus Stop” campaign to attract millennials.

As part of the bank’s new general brand position, surrounding the phrase “How can we help you today?“, a new stunt to approach Millennials was crated by Talent Marcel, in partnership with Vice. Branded interactive bus-stops were installed nearby major universities in the city of Sao Paulo, which besides offering free wi-fi also provided different types interactions, including cellphone chargers,...

Tiger Beer creates Air Ink – ink made from air pollution.

Air pollution in Asia is at an all-time high. Cars, factories, and kiln burners pump out endless black columns of smoke into the atmosphere, the resulting smog marking its acrid presence on buildings and encircling city skylines in a dark, oppressive cloud. In a stunt created by Marcel Sydney in partnership with MIT’s Graviky Labs, for Hong Kong’s Tiger Beer, turned air pollution into ink. To create...

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