<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>PR Examples</title>
	<atom:link href="http://prexamples.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://prexamples.com</link>
	<description>The best stunts and campaigns in one place</description>
	<lastBuildDate>Sat, 19 May 2012 16:49:48 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.2</generator>
		<item>
		<title>Guinness QR Code – pure genius</title>
		<link>http://prexamples.com/2012/05/guinness-qr-code-pure-genius/</link>
		<comments>http://prexamples.com/2012/05/guinness-qr-code-pure-genius/#comments</comments>
		<pubDate>Sat, 19 May 2012 16:49:48 +0000</pubDate>
		<dc:creator>Jonathan O'Connor</dc:creator>
				<category><![CDATA[Food and drink]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[drink]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[qr codes]]></category>

		<guid isPermaLink="false">http://prexamples.com/?p=2230</guid>
		<description><![CDATA[Brands are coming up with ever-innovative ways to use QR Codes. At first Tesco created a virtual subway store in South Korea, then footballers from Bromley FC began shaving codes onto their heads. Now Guinness has come up with a genius idea.   The drinks giant commissioned advertising agency BBDO to create a pint glass [...]]]></description>
		<wfw:commentRss>http://prexamples.com/2012/05/guinness-qr-code-pure-genius/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tony Robinson makes commuting bearable</title>
		<link>http://prexamples.com/2012/05/tony-robinson-makes-commuting-bearable/</link>
		<comments>http://prexamples.com/2012/05/tony-robinson-makes-commuting-bearable/#comments</comments>
		<pubDate>Fri, 18 May 2012 12:45:35 +0000</pubDate>
		<dc:creator>Jonathan O'Connor</dc:creator>
				<category><![CDATA[ALL]]></category>

		<guid isPermaLink="false">http://prexamples.com/?p=2224</guid>
		<description><![CDATA[In a good piece of comedy PR by TV chanel Gold, actor and celebrity archaelogist, Tony Robinson has teamed up with Chiltern Railways to train railway staff to deliver comedy announcements.   He worked with Richard Preddy, a scriptwriter for Green Wing. Richard Preddy wrote the lines while Robinson trained the staff to help them learn the lines. [...]]]></description>
		<wfw:commentRss>http://prexamples.com/2012/05/tony-robinson-makes-commuting-bearable/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Fiat pull the fast one over VW</title>
		<link>http://prexamples.com/2012/05/fiat-pull-the-fast-one-over-vw/</link>
		<comments>http://prexamples.com/2012/05/fiat-pull-the-fast-one-over-vw/#comments</comments>
		<pubDate>Fri, 18 May 2012 08:18:49 +0000</pubDate>
		<dc:creator>Richard Wilson</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[Fiat]]></category>
		<category><![CDATA[Google Maps]]></category>
		<category><![CDATA[Google Street]]></category>
		<category><![CDATA[VW]]></category>

		<guid isPermaLink="false">http://prexamples.com/?p=2220</guid>
		<description><![CDATA[FIAT have pulled a fast one over Volkswagen in Sweden, after tracking the Google Street car and having their Fiat 500 model snapped outside the VW headquarters. A cheeky and cheap move, there isn&#8217;t much else I can say about it.  You can see the images by clicking here. Volkswagen will now have to put up [...]]]></description>
		<wfw:commentRss>http://prexamples.com/2012/05/fiat-pull-the-fast-one-over-vw/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Betfair help Spurs get behind Bayern Munich with Lederhosen</title>
		<link>http://prexamples.com/2012/05/betfair-help-spurs-get-behind-bayern-munich-with-lederhosen/</link>
		<comments>http://prexamples.com/2012/05/betfair-help-spurs-get-behind-bayern-munich-with-lederhosen/#comments</comments>
		<pubDate>Thu, 17 May 2012 15:59:54 +0000</pubDate>
		<dc:creator>Niki Goddard</dc:creator>
				<category><![CDATA[ALL]]></category>
		<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[bayern munich]]></category>
		<category><![CDATA[betfair]]></category>
		<category><![CDATA[chelsea]]></category>
		<category><![CDATA[spurs]]></category>
		<category><![CDATA[tottenham]]></category>

		<guid isPermaLink="false">http://prexamples.com/?p=2213</guid>
		<description><![CDATA[Betfair has designed lederhosen in Tottenham Hotspur colours for fans of the North London club to show their support for Bayern Munich, who will be playing London rivals Chelsea in this Saturday&#8217;s Champion&#8217;s League final. Spurs fans will be backing the Bavarian team to beat Chelsea in Barvarian tradional dress. &#160; Betfair, one of the UK&#8217;s largest [...]]]></description>
		<wfw:commentRss>http://prexamples.com/2012/05/betfair-help-spurs-get-behind-bayern-munich-with-lederhosen/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Free customised copies of Max Payne 3 offered to hero&#8217;s namesakes</title>
		<link>http://prexamples.com/2012/05/free-customised-copies-of-max-payne-3-offered-to-heros-namesakes/</link>
		<comments>http://prexamples.com/2012/05/free-customised-copies-of-max-payne-3-offered-to-heros-namesakes/#comments</comments>
		<pubDate>Thu, 17 May 2012 09:04:50 +0000</pubDate>
		<dc:creator>Rich Leigh</dc:creator>
				<category><![CDATA[ALL]]></category>
		<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Other]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://prexamples.com/?p=2207</guid>
		<description><![CDATA[To celebrate the release of Max Payne 3 this Friday, video game price comparison and swap site Playr2 is offering anybody called Max or Maxine Payne the chance to win a free copy of the game, complete with a customised cover including their face. To win a copy on the platform of their choice, all namesakes have to [...]]]></description>
		<wfw:commentRss>http://prexamples.com/2012/05/free-customised-copies-of-max-payne-3-offered-to-heros-namesakes/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>ITV Euro 2012 videos</title>
		<link>http://prexamples.com/2012/05/itv-euro-2012-videos/</link>
		<comments>http://prexamples.com/2012/05/itv-euro-2012-videos/#comments</comments>
		<pubDate>Wed, 16 May 2012 10:44:57 +0000</pubDate>
		<dc:creator>Richard Wilson</dc:creator>
				<category><![CDATA[Sport]]></category>
		<category><![CDATA[England]]></category>
		<category><![CDATA[euro 2012]]></category>
		<category><![CDATA[european championships]]></category>
		<category><![CDATA[ITV]]></category>
		<category><![CDATA[ITV Sport]]></category>

		<guid isPermaLink="false">http://prexamples.com/?p=2202</guid>
		<description><![CDATA[WITH just over three-weeks until the kick-off of Euro 2012, ITV have launched a series of simple, but extremely effective adverts to promote the hotly anticipated tournament. As newly appointment England manager, Roy Hodgson, announces his team today, ITV asks viewers if they &#8216;Remember this?&#8217; with clips from previous tournaments where the outcome has been, [...]]]></description>
		<wfw:commentRss>http://prexamples.com/2012/05/itv-euro-2012-videos/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Stunt launched to stop people urinating in Amsterdam&#8217;s canals</title>
		<link>http://prexamples.com/2012/05/stunt-launched-to-stop-people-urinating-in-amsterdams-canals/</link>
		<comments>http://prexamples.com/2012/05/stunt-launched-to-stop-people-urinating-in-amsterdams-canals/#comments</comments>
		<pubDate>Tue, 15 May 2012 14:15:53 +0000</pubDate>
		<dc:creator>Rich Leigh</dc:creator>
				<category><![CDATA[ALL]]></category>
		<category><![CDATA[Other]]></category>
		<category><![CDATA[achtung!]]></category>
		<category><![CDATA[potje pissen]]></category>
		<category><![CDATA[Queen's Day]]></category>
		<category><![CDATA[urinals]]></category>
		<category><![CDATA[waternet]]></category>

		<guid isPermaLink="false">http://prexamples.com/?p=2197</guid>
		<description><![CDATA[Amsterdam&#8217;s water supplier Waternet wanted to discourage people from urinating in the city&#8217;s canals during the national Queen&#8217;s Day holiday in April. So, ad agency Achtung! set up a contest called &#8216;Potje Pissen&#8217; (which translates to &#8216;piss off&#8217;), where several brightly coloured urinals were created and installed at various points on the Amsterdam canal. The urinals were [...]]]></description>
		<wfw:commentRss>http://prexamples.com/2012/05/stunt-launched-to-stop-people-urinating-in-amsterdams-canals/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Weetabix sends customised boxes to celebs in fun PR stunt, including @MissAmyChilds</title>
		<link>http://prexamples.com/2012/05/weetabix-sends-customised-boxes-to-celebs-in-fun-pr-stunt-including-missamychilds/</link>
		<comments>http://prexamples.com/2012/05/weetabix-sends-customised-boxes-to-celebs-in-fun-pr-stunt-including-missamychilds/#comments</comments>
		<pubDate>Tue, 15 May 2012 10:59:01 +0000</pubDate>
		<dc:creator>Rich Leigh</dc:creator>
				<category><![CDATA[ALL]]></category>
		<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Food and drink]]></category>
		<category><![CDATA[amy childs]]></category>
		<category><![CDATA[evanna lynch]]></category>
		<category><![CDATA[fuel your day]]></category>
		<category><![CDATA[heat magazine]]></category>
		<category><![CDATA[pr stunt]]></category>
		<category><![CDATA[totes amazeballs]]></category>
		<category><![CDATA[weetabix]]></category>

		<guid isPermaLink="false">http://prexamples.com/?p=2189</guid>
		<description><![CDATA[Weetabix has launched Jubilee-inspired limited-edition packaging. To celebrate it and gain some social media love, they sent this hamper to Heat magazine&#8217;s offices, prompting Heat to tweet about it to their 288,000 followers: The cereal manufacturer has also sent some customised boxes out to a few celebrities, including Evanna Lynch who played Luna in the Harry Potter [...]]]></description>
		<wfw:commentRss>http://prexamples.com/2012/05/weetabix-sends-customised-boxes-to-celebs-in-fun-pr-stunt-including-missamychilds/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Lynx launch world&#8217;s first invisible ad</title>
		<link>http://prexamples.com/2012/05/lynx-launch-worlds-first-invisible-ad/</link>
		<comments>http://prexamples.com/2012/05/lynx-launch-worlds-first-invisible-ad/#comments</comments>
		<pubDate>Mon, 14 May 2012 12:23:31 +0000</pubDate>
		<dc:creator>Rich Leigh</dc:creator>
				<category><![CDATA[ALL]]></category>
		<category><![CDATA[Health and beauty]]></category>
		<category><![CDATA[Other]]></category>
		<category><![CDATA[lynx anarchy]]></category>
		<category><![CDATA[pr stunt]]></category>
		<category><![CDATA[world's first invisible ad]]></category>

		<guid isPermaLink="false">http://prexamples.com/?p=2180</guid>
		<description><![CDATA[To launch the limited edition Lynx Anarchy spray (for him and her), Lynx and Soap Creative created the world&#8217;s first invisible ad. Using a terraced house in Sydney, some &#8216;hacked&#8217; LCD TVs and glasses with polarised lenses (handed out to only young and attractive people, natch), windows were transformed into branded panes of raunchiness, with [...]]]></description>
		<wfw:commentRss>http://prexamples.com/2012/05/lynx-launch-worlds-first-invisible-ad/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>&#8220;Drag Him Away&#8221; &#8211; Domestic violence campaign launches at Euston Station</title>
		<link>http://prexamples.com/2012/05/drag-him-away-domestic-violence-campaign-launches-at-euston-station/</link>
		<comments>http://prexamples.com/2012/05/drag-him-away-domestic-violence-campaign-launches-at-euston-station/#comments</comments>
		<pubDate>Mon, 14 May 2012 11:37:57 +0000</pubDate>
		<dc:creator>Ellen Hammett</dc:creator>
				<category><![CDATA[ALL]]></category>
		<category><![CDATA[Other]]></category>
		<category><![CDATA[domestic violence]]></category>
		<category><![CDATA[euston station]]></category>
		<category><![CDATA[ncdv]]></category>

		<guid isPermaLink="false">http://prexamples.com/?p=2169</guid>
		<description><![CDATA[2012 has been a big year for interactive campaigns so far, and the National Centre for Domestic Violence has followed suit and launched a new interactive campaign at Euston Station. The campaign was created by creative ad agency, JWT London, and features billboards around the station that show a video of a man being domestically [...]]]></description>
		<wfw:commentRss>http://prexamples.com/2012/05/drag-him-away-domestic-violence-campaign-launches-at-euston-station/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

