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easyJet launch library service for kids on its flights

British airlines easyJet has launched a new campaign, ‘Flybraries’, which will basically see its airplanes turn into flying libraries to encourage kids to read. EasyJet was apparently prompted to...

Village phone box turned into office in ‘Better Call Saul’ stunt

In one of the more quaint marketing installations I’ve seen recently, a village just 20 minutes down the road from our office was the surprise chosen location for a stunt to promote AMC’s...

Game of Thrones fans can eat direwolf bread made by actual Hot Pie!

Happy Game of Thrones Eve! (Yes, it’s a thing.) Don’t know about you, but I feel like I’ve been rowing as long as Gendry while waiting for season 7 to drop and I can’t wait for the...

White Walkers invade London ahead of Game of Thrones premiere

Winter came to London this week in the form of White Walkers, led by The Night King, ahead of the Game of Thrones season 7 premiere. Londoners were in for a shock as the mounted Night King and his band of...

KFC partner with Huawei to create Colonel Sanders mobile

To celebrate 30 years of operating in China, KFC has partnered with Chinese mobile phone brand, Huawei, and created a KFC mobile phone. Called the KFC edition Huawei Enjoy 7 Plus, it features a 5.5-inch...

Björn Borg plays a tennis match on the border between the U.S and Mexico

No, not the actual Björn Borg, but the Swedish sportswear brand named after the famous player. In a promotional initiative intended to highlight sport’s ability to ‘unite people’, the brand...

KFC and Robinsons team up to promote Wimbledon

Soft drinks giant, Robinsons, has partnered with KFC to celebrate the biggest event in world tennis, Wimbledon. The fast food brand and drink giant have brought an interactive version of the classic game Pong...

Pop-up hotel lets you pay for room by binge watching Netflix

Let’s be honest – this is the hotel of dreams! Sometimes you want to get away from it all by grabbing snacks, your snuggle buddy and taking to bed for a weekend binge watching sesh of your...

Shoreditch hotel launches hipster wedding package

Fancy getting Shore-hitched?! A hotel in London’s Liverpool Street has launched the ‘Get Shore-hitched’ package – and is going full-on hipster chic!   The package...

Fever-Tree creates brand themed escape room to launch new mixers

Tonic water and mixer brand Fever-Tree has worked with experiential agency Muster to create an immersive escape room to launch its new range of dark spirit mixers. First showcased at Imbibe 2017, the game...

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