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Heinz approves ads first proposed in Mad Men ’50 years ago’

In a case of life imitating art, Heinz has given the go-ahead on a series of adverts first proposed for the brand by none-other than Mad Men’s Don Draper: In episode ‘To Have and to Hold’ from...

Cheltenham Races PR stunts – Paddy Power out of the blocks with Putin and Trump on a horse

It’s Cheltenham Races this week. For the uninitiated, the races is a festival in my home county of Gloucestershire where people drink overpriced Guinness (even if they hate it), wear their dad’s...

The ‘pawfect’ car for dog lovers – Nissan unveils concept to promote new 4×4

Concept campaigns exist in an odd corner of the PR/marketing world. We all know that they’re not *real* innovation. They exist almost exclusively to gain coverage and, very occasionally, highlight what...

No more bull – statue stands defiant on International Women’s Day

Disclaimer – I LOVE this. US fund manager State Street, has placed a statue of a defiant girl staring down the infamous Wall Street Bull in a stunt that’s delighted social media this International...

BrewDog announces world’s first craft beer hotel

Hot on the heels of its Puppy Parental Leave story last month, craft beer company BrewDog has announced it will be building the world’s first craft beer hotel. Alcohol-themed hotels have turned into a...

Top 10 PR and marketing stunts and campaigns of February 2017

Before I get onto the top stunts/campaigns, here’s something some of you might quite like… but, as always, feel free to skip to the numbered bit if you’d prefer. GUESS WHAT, GUESS WHAT? You...

Chessington employs toddlers to ‘toddler proof’ resort

Chessington World of Adventures is recruiting VIPs (Very Important Pre-Schoolers) between the ages of one and five to help ‘toddler-proof’ the Resort ahead of the release of its new attraction...

London gets a ‘porking’ in Peperami pothole PR stunt

London’s been given a good ‘porking’, thanks to this new stunt from Peperami: Peperami’s phallic Animal is ‘on a mission to leave no hole unfilled’, punning his way around...

Skin Care Cymru risk wrath of Welsh people by replacing iconic dragon with lobster on flags

As the people of Wales, and ex-pats like myself, woke to celebrate St. David’s Day this morning, many would have looked for the familiar sight of the Welsh flag to get them going. Imagine their surprise...

WANTED: tantrums, tears and toddlers

Theme parks are a playground for PR stunts, from banning selfie sticks to preventing customers from wearing certain colours so they ‘don’t scare the animals‘ it’s easy and effective...

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