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Top 10 PR and marketing stunts and campaigns of March 2017

Before I get onto the top stunts/campaigns, I have NEWS. (As always, feel free to skip to the numbered bit if you’d prefer). Today is the release date for my very own book: Myths of PR: All Publicity is Good...

Cancer Research UK offers smokers chance to check their lungs

A new interactive campaign from Cancer Research UK is encouraging smokers to check their lung capacity at bus shelters across the country. The outdoor posters invite passersby to blow into a small tube to see...

New Zealand Fire Service create virtual 360 degree house fire in online first

The New Zealand Fire Service in partnership with FCB New Zealand has created a virtual reality home fire escape experience. The 360 technology allows participants to try and escape a house fire, which uses...

One Water trial new ‘dirty’ packaging to highlight World Water Day

British bottling water brand, One Water, an organisation that allocates all of its profits to global clean water projects, is going to be trialing new packaging to coincide with World Water Day on March...

Forget ripped, it’s time for ribbed as Durex India launches jeans

Durex India surprised fans on social media this morning with the launch of #DurexJeans – honestly. Indian brand ambassador, Bollywood favourite Ranveer Singh, appeared in a cheeky teaser video as the...

St. Patrick’s Day success story, a Guinness Donut!

Now we’ve all sobered up after a long St Patrick’s Day weekend, I thought now is the time to write about one of the PR stories that caught my eye around St. Patrick’s Day. It might not have achieved...

Heinz approves ads first proposed in Mad Men ’50 years ago’

In a case of life imitating art, Heinz has given the go-ahead on a series of adverts first proposed for the brand by none-other than Mad Men’s Don Draper: In episode ‘To Have and to Hold’ from...

Cheltenham Races PR stunts – Paddy Power out of the blocks with Putin and Trump on a horse

It’s Cheltenham Races this week. For the uninitiated, the races is a festival in my home county of Gloucestershire where people drink overpriced Guinness (even if they hate it), wear their dad’s...

The ‘pawfect’ car for dog lovers – Nissan unveils concept to promote new 4×4

Concept campaigns exist in an odd corner of the PR/marketing world. We all know that they’re not *real* innovation. They exist almost exclusively to gain coverage and, very occasionally, highlight what...

No more bull – statue stands defiant on International Women’s Day

Disclaimer – I LOVE this. US fund manager State Street, has placed a statue of a defiant girl staring down the infamous Wall Street Bull in a stunt that’s delighted social media this International...

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