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Resident Evil 7 candle that smells like blood

Creating an unusual smelling candle is the oldest trick in the PR book it seems (KFC chicken candle, Pringles candle) along with floating something massive down the Thames. But hey-ho, Capcom has done just...

Amazon take over Westminster tube station

Global giant Amazon has taken to the London underground to change the Westminster tube station signs to read ‘Webminster’ The stunt came on the 12th of January and was carried out by London-based...

Café that accepts exercise as payment opens in London

Major gym brand, David Lloyd Clubs, has opened the world’s first café that accepts exercise as payment in a bid to tackle the nation’s weight problem. Aptly named ‘Run for your...

Amnesty International give Aleppo bombings a new sense of reality

Over the Christmas period people tend to push difficult and distressing thoughts out of their mind, and stress themselves with only the smallest of problems. Will the turkey be too dry? (Possibly) Will my...

Maltesers create braille billboard to mark World Braille Day

Maltesers has been championing disability and promoting inclusiveness for a while now with its ‘Look on the Light side’ campaign and rightly so! World Braille Day is on the 4th January every year...

Oxfam uses VR technology to encourage donations

Oxfam has begun using Samsung VR headsets to show customers where their donations are going (literally). The stunts purpose is to highlight the importance of what Oxfam does and the people who their work...

So long 2016, we’ll snooze until 2017

The quiet news period in between Christmas and New Year is perfect for sowing the final story of the year – there is reduced competition as PRs head off on their festive holidays and news room...

Pay for your meals with calories at David Lloyd Leisure

David Lloyd Leisure Centre is giving their members a chance to earn their food by burning calories. The cafe is called ‘Run For Your Bun’ and is part of a scheme to highlight the important part...

Airline hosts ‘Bonding Buffet’ to bring solo travellers together at Christmas

I’m a sucker for a Love Actually at the airport moment – they literally make me feel like the Grinch when his heart grows three sizes in one day – so I had to squeeze this in from KLM Royal...

Restaurant chain launches Marmite menu – complete with cocktail

Love it or hate it, can Marmite taste better with alcohol and cheese? Restaurant chain Bill’s is convinced it can, and so has added a Marmite cocktail to its new Marmite menu for the New Year. The...

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