30ft tall Stig sent on European roadtrip to promote new global BBC channel

In an impressive ‘MAKE IT MASSIVE’ PR stunt promote the launch of new global channel BBC Brit, a 30 ft-tall effigy of The Stig (Top Gear’s mysterious helmeted star driver) has been built, and is currently winding its way through Europe.

The fibreglass model took three sculptors more than two months to design, construct and paint, with (according to The Telegraph) ‘the head and torso alone measuring higher than a double decker bus’.

The statue was loaded onto a truck at Top Gear HQ at Dunsfold Aerodrome in Surrey and will now journey for three days before arriving at its final destination, where it will be erected alongside Warsaw’s Palace of Science and Culture.

BBC Brit launches in Poland on February 1st.

Involved agency: Taylor Herring

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