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People on both sides of borders in Belfast, Kosovo and Nicosia invited to play ‘Border Football’

In a nice World Cup campaign from lager merchants Carslberg, people from both sides of the borders in Belfast, Nicosia and Kosovo were invited to play ‘border football’.

carlsberg border football

The film, according to the release, demonstrates how football ‘can overcome barriers and borders, to create a positive experience for the people taking part’, using ‘what divides people to bring them closer’. Which is a very nice line, you have to admit.

Here’s the film:

The campaign’s overarching message is similar to Coca-Cola’s ‘Small World’ effort (here on PRexamples, from May 2013) in which Indians and Pakistanis were connected virtually, despite their historical issues.

Involved agency: Duvalle Guillaume

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Rich started PRexamples.com in January 2012. It has been named Vuelio's top PR blog. He runs consumer PR agency Radioactive PR, which has two offices in the UK. He also wrote 'Myths of PR', which went on to become Amazon's best-selling PR book within days of release. In March 2013, Rich co-founded blogger outreach service bloggabase.com. He tweets about PR stunts, campaigns and other media bits and pieces @RichLeighPR

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